“It’s not the car but the people I meet along the journey that I remember,” Thomas Frank, creative director at MaxMedia Design said to me a few nights ago. We were party chatting at advertising.com’s welcome-to-Atlanta bash. His words resonated with me. It was a flash of an idea that captured the…
Continue reading "The New Brand Experience"Posts Tagged ‘social_media’
Monday, August 6, 2007
The New Brand Experience
Tags: Branding, business, Coke_Mentos, Marketing, social_media, trends
Posted at: 7:51 am in Featured Posts | Permalink | Comments (7) | Trackbacks (1669)
Friday, August 3, 2007
Who Owns ‘You’
We all love social media … we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we even love the gadgety effects of the technology that drives it all.
We have profiles all over the place, pictures, links, likes, dislikes, favorites and wid…
Continue reading "Who Owns ‘You’"Tags: Facebook, Gavin_Heaton, Harry_Joiner, social_media, social_networking, social_networks
Posted at: 9:02 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1669)
Monday, July 30, 2007
How Many Are You Reaching and Who Are They?
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman’s Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track “influence” is the holy grail for…
Continue reading "How Many Are You Reaching and Who Are They?"Tags: Ad_Age, Edelman, Marketing, measurement, new_media, ROI, Roy_Young, social_media, Steve_Rubel
Posted at: 8:18 am in Featured Posts | Permalink | Comments (4) | Trackbacks (1669)
Monday, July 23, 2007
Pay Attention to the Use of Social Media In Politics
After tonight’s Democratic Presidential Debate, John Edwards will use Ustream and answer questions submitted by viewers. Ustream is a platform that provides live interactive video for everyone. This use of Ustream is very innovative and should be quite exciting to watch.
I believe that all markete…
Continue reading "Pay Attention to the Use of Social Media In Politics"Tags: Jennifer_Jones, Marketing, Peter_Leyden, politics, social_media
Posted at: 7:24 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1669)
Thursday, July 19, 2007
Do Social Networks Have Any Real Value?
Social networks are multiplying like fruit flies! Twitter, Jaiku, Pownce, 8apps, MySpace (out) Facebook, (in), Gleamd, Zaadz, Ning, and Benny Bix’s fave, Dogster… whew!
“Socnets” offer a glimpse into the Internet’s future …. which will increasingly include mobile communication from devices …
Continue reading "Do Social Networks Have Any Real Value?"Tags: business, internet, social_media, social_networks, Strategy and Tactics, trends
Posted at: 9:00 am in Featured Posts | Permalink | Comments (15) | Trackbacks (1669)
Friday, June 22, 2007
Strength of Social Media: Somebodies Can Be Nobodies
The degrees of separation between the “somebodies” and the “nobodies” inch closer together: All voices count. The playing field levels. Yesterday the New York Times (and, previously, CK) pointed me to Rosie O’Donnell’s blog. I hadn’t been by in a while, so I stopped in.
She’s off the air now&ndash…
Continue reading "Strength of Social Media: Somebodies Can Be Nobodies"Tags: blogs, Rosie_O'Donnell, social_media, video_blogging
Posted at: 7:33 am in Featured Posts | Permalink | Comments (13) | Trackbacks (1669)
Wednesday, June 20, 2007
When Will Blogging Become Last Year’s Fad?
I can’t help but notice a decline in commenting here at the Fix and at the 50 or so blogs I try to visit each week. Furthermore, unless I am wrong, few if any of Mack’s Top 25 show weekly increases in readership. More often than not they are showing some decline. (Mack, correct me if I am wrong.)
…
Continue reading "When Will Blogging Become Last Year’s Fad?"Tags: Blogging, companies, conversation, decline, readers, social_media
Posted at: 9:14 am in Featured Posts | Permalink | Comments (37) | Trackbacks (1669)
Tuesday, June 19, 2007
Sandwiches, an Evangelist and Social Media
Chris Thomas likes sandwiches. In particular, he likes the sandwiches at his local Which Wich sandwich shop. So much so that he decided to not only eat one of every 51 sandwiches the shop offers, but he’s blogging the experience. And he’s gotten his readers involved, before each installment, he will…
Continue reading "Sandwiches, an Evangelist and Social Media"Tags: Chris_Thomas, Mack_Collier, Marketing, sandwiches, social_media, Which_Wich
Posted at: 9:19 am in Featured Posts | Permalink | Comments (20) | Trackbacks (1669)
Tuesday, June 12, 2007
Can Blogging Work as a Marketing Tool?
Yes, it can. My two most recent clients hired me because of what they read on my blog and at my Web site. That is significant because for marketing to be accepted and effective, it must result in sales. I know some disagree, and that’s one of the great things about this medium. It is interactive,…
Continue reading "Can Blogging Work as a Marketing Tool?"Tags: Blogging, blogs, Branding, business, Lewis_Green, Marketing, Sales, social_media
Posted at: 4:27 am in Featured Posts | Permalink | Comments (20) | Trackbacks (1669)
Thursday, June 7, 2007
Ring, Ring… Answering the Call
Welcome to guerrilla marketing meets social media. For less than $30, you can create a marketing tool that automates permission-based text messaging. All from a t-shirt.
Here’s how it works. I went to Reactee and designed my message based t-shirt. My message? “Do you want to be branded?”
I then…
Continue reading "Ring, Ring… Answering the Call"Tags: guerrilla_marketing, permission_based, social_media, t-shirt, text_messaging
Posted at: 7:48 am in Featured Posts | Permalink | Comments (29) | Trackbacks (1669)
