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You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an advertising machine in motion.
Now, Mega Mocha World h…
Continue reading "You’re Writing Ads … and You Didn’t Even Know It"Tags: Advertising, customers, Facebook, social_media, Strategy and Tactics
Posted at: 11:54 am in Advertising, Content, Customer Relationships, Ethics, Featured Posts, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1721)
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
Continue reading "How to Stand Out From Your Kajillion Competitors"Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1721)
by guest blogger Marjorie Clayman, director of Client Development at Clayman Advertising
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. …
Continue reading "How to Fail as a Marketer in 10 Easy Steps"Tags: Marketing, social_media, Strategy and Tactics, Web 2.0
Posted at: 11:10 am in Blogging, Featured Posts, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1721)
There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?
LESSONS LEARNED THE HARD WAY
I worked for a small …
Continue reading "Balance Your Personal and Corporate Branding"Tags: Marketing, social_media, Twitter, Web 2.0
Posted at: 10:59 am in Featured Posts, Headline, Marketing, Marketing Tools, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (1721)
Marketers who work in small businesses—you may want to forward this clip to your boss.
In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web 
Continue reading "Why Small Businesses Fail on the Web"Tags: Blogging, blogs, Marketing, social_media
Posted at: 11:37 am in Featured Posts, Headline, Marketing, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Metrics & ROI, Small Business Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1721)
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
…
Tags: business, Email Marketing, Marketing, social_media
Posted at: 10:57 am in Content Marketing, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement | Permalink | Comments (0) | Trackbacks (1721)
Vaspers the Grate has a “grate” list of 20 Reasons a Business Should NOT Blog. They are all spot-on, but I wanted to mention a few of my favorites here. Don’t blog…if your business…
* Has no interesting stories to tell about how your products have solved problems for users, how your company g…
Continue reading "Good Reasons Not To Blog"Tags: Blogging, blogs, social_media, Target, Wal-Mart, Web_2.0
Posted at: 7:42 am in Featured Posts | Permalink | Comments (13) | Trackbacks (1721)
I have the opportunity to work with large companies in the implementation of their social media programs. Much of my most recent corporate work has been with Intel’s Ken Kaplan, who is the broadcast and new media manager for Intel’s Global Communications Group.
He and I have discussed lately how …
Continue reading "Storytelling: The Key to Making Social Media Work"Tags: social_media, storytelling
Posted at: 7:59 am in Featured Posts | Permalink | Comments (18) | Trackbacks (1721)
All too often, when we talk about social media, undue attention and focus gets placed on the technology. It’s easy to understand why. Technology is sexy and exciting, and it’s fun to write about it with an exclamation point after it (Twitter! Facebook! YouTube!).
There’s nothing wrong with getting…
Continue reading "Social Media on the Day Everything Changed"Tags: 9-11, connection, social_media, story
Posted at: 6:56 am in Featured Posts | Permalink | Comments (0) | Trackbacks (1721)
Now, it’s a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the “future of the portal” (via a Bear Stearns report…
Continue reading "Is Social Networking the Future of Word-of-Mouth Marketing?"Tags: Blogging, business, Marketing, social_media, social_networks, word-of-mouth_marketing
Posted at: 8:03 am in Featured Posts | Permalink | Comments (33) | Trackbacks (1721)
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