Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…Continue reading "Five Ways That Advanced Social Intelligence Helps Marketers"
Posts Tagged ‘social_media’
Friday, April 26, 2013
Tags: customer service, customers, Marketing, social_media
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1695)
Wednesday, April 10, 2013
Innovative marketers would never say, “If it ain’t broke, don’t fix it.” My philosophy is more proactive and forward-thinking: “What’s next? How can we constantly improve upon what’s already working?”
My marketing team is made up of smart risk-takers. We embrace the entrepreneuri…Continue reading "Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program"
Tags: B2B, b2b marketing, Content, Content Marketing, customers, Marketing, social_media
Posted at: 10:03 am in Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Social Media | Permalink | Comments (0) | Trackbacks (1695)
Friday, February 1, 2013
Over 100 million people watch the Super Bowl every year, and many aren’t interested in the football itself. No, many come simply to see some of the freshest and most entertaining ads on the planet. The Super Bowl is a three-hour plus parade of comedy, creativity, polish, technical wizardry, and high…Continue reading "Advertisers Step up Their Game for Super Bowl 2013"
Tags: Advertising, Content, Content Marketing, customer experience, Facebook, Marketing, social_media, Strategy and Tactics
Posted at: 11:06 am in Content Marketing, Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1695)
Thursday, January 3, 2013
When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
Tags: CEO, Duke University Fuqua School of Busines, josh james, Marketing, responsys, Social Media, Social networking, social_media, steve olenski
Posted at: 10:59 am in Featured Posts, General Management, Headline, Social Media | Permalink | Comments (4) | Trackbacks (1695)
Friday, November 30, 2012
I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling them to f*ck off (especially if you do that all at once!) is generally frowned upon.
Tags: customer experience, customer service, customers, Facebook, Marketing, Social Media, social_media
Posted at: 4:49 pm in Customer Behavior, Customer Relationships, Featured Posts, General Management, Public Relations, Social Media | Permalink | Comments (3) | Trackbacks (1695)
Want to get an early start on the new year? Attend the free virtual conference, Digital Marketing World: Social Media, on Dec. 14, from 11 a.m. to 3 p.m. (Eastern time). Let your competitors take it easy during December—you’ll be ahead of the game come January.
The info-packed virtual conferenc…Continue reading "Free Friday: Become a Social Media Dynamo in December"
Tuesday, September 6, 2011
While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy.
Before anyone focuses on improving their…Continue reading "3 All-Too-Common Social Media Marketing Myths"
Friday, April 1, 2011
How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”
But isn’t this just code for: “Ya gotta have personality?”
Wa…Continue reading "Ya Gotta Have Personality"
Tags: B2B, b2c, blog, buzz, engagement, government, Marketing, nonprofit, personality, social_media, Web_2.0
Posted at: 10:11 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Non-Profit, Sales | Permalink | Comments (23) | Trackbacks (1695)
Thursday, March 17, 2011
Quick question: Is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments and really resonate with your audiences?
If not, your content is holding back your social media efforts—and if it’s really weak or misdirected, it could be even be damaging you…Continue reading "Is Social Media Content Killing Your Business?"
Tags: B2B, b2b content, managing_content, social media strategy, social_media, successful_blogging
Posted at: 11:01 am in Content, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1695)
Thursday, February 3, 2011
This morning, I sat in on Lisa Horner’s presentation “Using Webinars to Generate Spicy New Business” at the Digital Marketing Forum. Nothing against Lisa, but I was expecting a rather dull discussion given that webinars are not exactly my passion in life.
I was pleasantly surprised.
Lis…Continue reading "#MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars"
Tags: customers, Social Media, social_media, Web 2.0
Posted at: 5:37 pm in Content, Featured Posts, Headline, Marketing, Marketing Tools, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1695)