The holiday shopping season is a busy time for consumers and marketers alike, as both groups have a variety of channels to consider throughout the entire shopping experience. No matter the medium, however, consumers want easy and consistent access to goods and services, based on highly personal…Continue reading "Four Insights Into Holiday Shoppers"
Posts Tagged ‘social_media’
Thursday, November 21, 2013
Tuesday, November 19, 2013
The social industry should be ashamed of itself. Failed promise. Failed mission. #Fail. We must save ourselves—now.
Friday, October 4, 2013
Relationships, whether they are personal or commercial, all start the same way: by courting. People attract mates by presenting appealing versions of themselves and vetting candidates by assessing their “potential.” Brands deploy countless tactics to attract customers and rate them based on…Continue reading "They Like Me, They Like Me Not: What Does a Social ‘Like’ Really Mean?"
Monday, September 16, 2013
We recently got hooked on Pinterest. What’s not to like about a social site that’s churning out beautiful images every second? Visuals always have a greater impact on the mind, as countless studies have shown how posts with images on other social networks garner more engagement.
Pinterest all…Continue reading "Nine Pinterest Boards to Inspire Your Company’s Pinning"
Tags: Content, Marketing, Pinterest, social_media
Posted at: 10:02 am in Branding, Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (2) | Trackbacks (1934)
Tuesday, July 9, 2013
Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results from developing a strategy serves as a map for the organization’s methodology for using social media for the needs of companies and their customers.
A …Continue reading "Your Social Media Marketing Initiatives Must Start With Strategy"
Tags: Leadership, Marketing, social_media, Strategy and Tactics
Posted at: 10:01 am in Featured Posts, General Management, Headline, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1934)
Friday, April 26, 2013
Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well…Continue reading "Five Ways That Advanced Social Intelligence Helps Marketers"
Tags: customer service, customers, Marketing, social_media
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1934)
Wednesday, April 10, 2013
Innovative marketers would never say, “If it ain’t broke, don’t fix it.” My philosophy is more proactive and forward-thinking: “What’s next? How can we constantly improve upon what’s already working?”
My marketing team is made up of smart risk-takers. We embrace the entrepreneuri…Continue reading "Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program"
Tags: B2B, b2b marketing, Content, Content Marketing, customers, Marketing, social_media
Posted at: 10:03 am in Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Social Media | Permalink | Comments (0) | Trackbacks (1934)
Friday, February 1, 2013
Over 100 million people watch the Super Bowl every year, and many aren’t interested in the football itself. No, many come simply to see some of the freshest and most entertaining ads on the planet. The Super Bowl is a three-hour plus parade of comedy, creativity, polish, technical wizardry, and high…Continue reading "Advertisers Step up Their Game for Super Bowl 2013"
Tags: Advertising, Content, Content Marketing, customer experience, Facebook, Marketing, social_media, Strategy and Tactics
Posted at: 11:06 am in Content Marketing, Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1934)
Thursday, January 3, 2013
When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
Tags: CEO, Duke University Fuqua School of Busines, josh james, Marketing, responsys, Social Media, Social networking, social_media, steve olenski
Posted at: 10:59 am in Featured Posts, General Management, Headline, Social Media | Permalink | Comments (4) | Trackbacks (1934)
Friday, November 30, 2012
I’ve never called myself a social media guru or maven… but I do know a thing or two about social media. One of the things that I know is calling your customers fat, insulting their intelligence, and telling them to f*ck off (especially if you do that all at once!) is generally frowned upon.
Tags: customer experience, customer service, customers, Facebook, Marketing, Social Media, social_media
Posted at: 4:49 pm in Customer Behavior, Customer Relationships, Featured Posts, General Management, Public Relations, Social Media | Permalink | Comments (3) | Trackbacks (1934)