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While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy.
Before anyone focuses on improving their…
Continue reading "3 All-Too-Common Social Media Marketing Myths"Tags: Marketing, Social Media, Social networking, social_media, Strategy and Tactics
Posted at: 9:56 am in Featured Posts, Headline, Social Media | Permalink | Comments (36) | Trackbacks (827)
How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”
But isn’t this just code for: “Ya gotta have personality?”
Wa…
Continue reading "Ya Gotta Have Personality"Tags: B2B, b2c, blog, buzz, engagement, government, Marketing, nonprofit, personality, social_media, Web_2.0
Posted at: 10:11 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Non-Profit, Sales | Permalink | Comments (23) | Trackbacks (827)
Quick question: Is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments and really resonate with your audiences?
If not, your content is holding back your social media efforts—and if it’s really weak or misdirected, it could be even be damaging you…
Continue reading "Is Social Media Content Killing Your Business?"Tags: B2B, b2b content, managing_content, social media strategy, social_media, successful_blogging
Posted at: 11:01 am in Content, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (827)
This morning, I sat in on Lisa Horner’s presentation “Using Webinars to Generate Spicy New Business” at the Digital Marketing Forum. Nothing against Lisa, but I was expecting a rather dull discussion given that webinars are not exactly my passion in life.
I was pleasantly surprised.
Lis…
Continue reading "#MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars"Tags: customers, Social Media, social_media, Web 2.0
Posted at: 5:37 pm in Content, Featured Posts, Headline, Marketing, Marketing Tools, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (827)
You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an advertising machine in motion.
Now, Mega Mocha World h…
Continue reading "You’re Writing Ads … and You Didn’t Even Know It"Tags: Advertising, customers, Facebook, social_media, Strategy and Tactics
Posted at: 11:54 am in Advertising, Content, Customer Relationships, Ethics, Featured Posts, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (827)
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….
Continue reading "How to Stand Out From Your Kajillion Competitors"Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (827)
by guest blogger Marjorie Clayman, director of Client Development at Clayman Advertising
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. …
Continue reading "How to Fail as a Marketer in 10 Easy Steps"Tags: Marketing, social_media, Strategy and Tactics, Web 2.0
Posted at: 11:10 am in Blogging, Featured Posts, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (827)
There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand.
If you work for a company, should you focus on personal branding or keep the corporate brand at the forefront?
LESSONS LEARNED THE HARD WAY
I worked for a small …
Continue reading "Balance Your Personal and Corporate Branding"Tags: Marketing, social_media, Twitter, Web 2.0
Posted at: 10:59 am in Featured Posts, Headline, Marketing, Marketing Tools, Strategy and Tactics | Permalink | Comments (18) | Trackbacks (827)
Marketers who work in small businesses—you may want to forward this clip to your boss.
In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on helping small businesses build presences on the Web…
Continue reading "Why Small Businesses Fail on the Web"Tags: Blogging, blogs, Marketing, social_media
Posted at: 11:37 am in Featured Posts, Headline, Marketing, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Metrics & ROI, Small Business Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (827)
Marketing budgets are up this year, according to Winterberry Group, but the email channel may not see the benefit. It will depend on the tenacity and integration of email marketing into both customer acquisition and retention innovations.
…
Tags: business, Email Marketing, Marketing, social_media
Posted at: 10:57 am in Content Marketing, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement | Permalink | Comments (0) | Trackbacks (827)
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