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I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects, and to earn their trust in the process.
In the …
Continue reading "C-Level Exec, Improve Your Brand Image by Using Social Media"Tags: animal house, billy joel, bruce springsteen, c level executives, chief marketing officers, customer engagement, engagement marketing, Marketing, Marketing Strategy, social media marketing, social networks, steve olenski, Strategy and Tactics
Posted at: 2:40 pm in Customer Relationships, Featured Posts, General Management, Marketing, Marketing Leadership, Social Media | Permalink | Comments (3) | Trackbacks (1339)
I was explaining the concept of Google+ to my 14-year-old daughter. At least, I was attempting to. Every feature as I expressed it was met with something like, “So? You can do that on Facebook, too.” Or “Facebook allows that.” And “That’s not new. Facebook has something similar.”
Did I mention sh…
Continue reading "The Video That Answers the Question: What Is Google+ (and Why Should I Care?)"Tags: Google, Google owns everything, google plus, marketers, Social networking, social networks
Posted at: 9:41 am in Featured Posts, Headline, Social Media | Permalink | Comments (14) | Trackbacks (1339)
I don’t want to say I told you so, but social media works for business and, finally, there is strong evidence to substantiate that claim.
Several research reports over the past couple of months have validated the influence of social networks like Facebook and Twitter on the buying process.
Spe…
Continue reading "Social Media Works for Business, Study Says"Tags: Facebook, Marketing, research study, Social Media, social networks, Twitter
Posted at: 11:31 am in Featured Posts, Headline, Marketing, Marketing Tools, Social Media | Permalink | Comments (22) | Trackbacks (1339)
Nonprofits are increasingly using social networking platforms. That’s the good news. According to the newly released, “Nonprofit Social Network Survey Report,” sponsored by NTEN, Common Knowledge, and ThePort, over 86% are using commercial networking sites for marketing purposes, while almost a…
Continue reading "Nonprofits Question Marketing Value of Commercial vs. House Social Networks"Tags: commercial social networks, Facebook, house social networks, Marketing Strategy, Ning, nonprofit marketing, social networks, Toby Bloomberg
Posted at: 10:14 am in Featured Posts | Permalink | Comments (2) | Trackbacks (1339)
Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a “handyman” to assist her with her ANNARCHY blog. Of course, I was happy to oblige.
The term “handyman” morphed into an even more descriptive one that subsequently led to Ann extending…
Continue reading "The Social Media Handyman"Tags: business blogging, Facebook, Marketing, Social Media, social networks, Twitter
Posted at: 7:53 am in Featured Posts | Permalink | Comments (11) | Trackbacks (1339)
Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are now opining…
Continue reading "Behavioral Targeting – Where’s the Fine Line?"Tags: beacon, behavior targeting, conversations, Facebook, Online Advertising, online tracking, petabyte, privacy issues, Segmentation and Targeting, social networks, web privacy
Posted at: 8:30 am in Customer Behavior, Featured Posts, Marketing Automation, Marketing Strategy, Segmentation and Targeting, Social Media, Website Development and Design | Permalink | Comments (18) | Trackbacks (1339)
When we read what people write — on blogs, in newspaper editorials, etc., it’s easy to take for granted our knowledge of that person and the concept of a shared experience. The truth is, though, that it is an interaction that often takes place only in our own minds, and as wonderful as the Internet…
Continue reading "Fear: It’s Not Sociable"Tags: blog, blogger, blogger social, Blogging, Social, Social Media, social networks
Posted at: 9:10 am in Featured Posts | Permalink | Comments (19) | Trackbacks (1339)
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