If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience based…Continue reading "Ways to Spend your Social Capital"
Posts Tagged ‘Social networking’
Tuesday, July 21, 2009
Tuesday, June 30, 2009
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?
Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the …Continue reading "Social Search: Could It Be a Google Killer?"
Monday, June 29, 2009
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I ha…Continue reading "Free eBook: 7 Ways Facebook will Change your Life"
Wednesday, June 24, 2009
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
Whether you are a small local business, or eve…Continue reading "5 Tips for Optimizing your Facebook Marketing"
Monday, June 22, 2009
Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last shot and decide to call the 800 number on the site. And instead of getting the…Continue reading "Social Network-Based Caller Routing"
Wednesday, June 17, 2009
Historically, the Industrial Revolution and subsequently, the “technology revolution,” were predicted to enable more leisure time for workers. Yet, when we take a look around us, we see overwhelmed, stressed-out people attempting to manage multiple communication channels in their business and…Continue reading "Communication Channels Increase Rapidly: Are We Too Wrapped Up in the Next Big Thing?"
Wednesday, April 8, 2009
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few days …Continue reading "Social Media Speeds Onboarding"
Wednesday, March 18, 2009
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.
Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book ca…Continue reading "With Facebook Pages, Who Needs a Website?"
Tuesday, March 17, 2009
On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference, it is actually an important distinction.
Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is …Continue reading "Personal Brands RULE on Social Networks"
Monday, January 12, 2009
Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…Continue reading "Should Recommendations Still Be Trusted?"
Tags: customer trust, exclusivity, fraud, gut decision making, Madoff, recommendation, Social networking, transparency, trust, Word of Mouth Marketing
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