For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Continue reading "Baby, We Were Born to Market: Springsteen on Social Media Marketing"Posts Tagged ‘Social networking’
Monday, July 11, 2011
Baby, We Were Born to Market: Springsteen on Social Media Marketing
Tags: bruce springsteen, Charlie Sheen, clarence clemons, E Street Band, Facebook, Marketing, Social Media, Social networking, Twitter
Posted at: 10:12 am in 1, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (41) | Trackbacks (1470)
Monday, May 2, 2011
Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann Handley
Recently, I caught up with Ann Handley, chief content officer at MarketingProfs and co-author of “Content Rules,” on the last leg of her book tour and asked her a few questions about what it’s really like to be on a book tour.
In case the gritty realism of the video (ahem, read: “the clanging…
Continue reading "Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann Handley"Tags: Marketing, MarketingProfs, Social networking
Posted at: 2:32 pm in Content, Featured Posts, Marketing, Promotional Strategies, Tradeshows and Seminars | Permalink | Comments (1) | Trackbacks (1470)
Tuesday, April 26, 2011
Posting Quotes Is NOT Marketing
What’s with people who believe posting quotes on their social media pages will build their brands or help them gain followers? Come on, let’s get real! These quoters are either lazy, can’t write, or think frequency is key to their marketing. Surprise … They’re not!
Here are a few recent examp…
Continue reading "Posting Quotes Is NOT Marketing"Tags: Branding, Marketing, posts, quotes, Social Media, Social networking
Posted at: 10:22 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (101) | Trackbacks (1470)
Tuesday, February 8, 2011
#MPForum Recap: What Happened in Austin Isn’t Staying in Austin
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
Continue reading "#MPForum Recap: What Happened in Austin Isn’t Staying in Austin"Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1470)
Thursday, January 27, 2011
How Niche Communities Build Brand Awareness
A guest post by Julio Ricardo Varela of LatinoLit.
Most marketers get it wrong. The moment they create an online social media presence, they are quick to think that an audience has been eagerly waiting for their arrival. Post a few links, send a few invites, make a few friends, and their brand wi…
Continue reading "How Niche Communities Build Brand Awareness"Tags: Blogging, Social Media, Social networking, Twitter
Posted at: 1:15 pm in Content, Customer Relationships, Featured Posts, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (1470)
Monday, August 30, 2010
4 Social Media Lessons From Cisco Systems and #TechChat
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these…
Continue reading "4 Social Media Lessons From Cisco Systems and #TechChat"Tags: B2B, Facebook, Social Media, Social networking, Technology, Twitter
Posted at: 12:33 pm in Blogging, Featured Posts, Headline, Social Media | Permalink | Comments (3) | Trackbacks (1470)
Monday, December 7, 2009
Wedding Photographer Uses Facebook to Market Business
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin Meyer uses Facebook to effect…
Continue reading "Wedding Photographer Uses Facebook to Market Business"Tags: Facebook, social media marketing, Social networking
Posted at: 8:55 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1470)
Thursday, August 20, 2009
Five Ways Facebook Can Get You Fired!
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up …. they are real people whose lives changed…
Continue reading "Five Ways Facebook Can Get You Fired!"Tags: Facebook, Social Media, Social networking
Posted at: 8:25 am in Featured Posts | Permalink | Comments (6) | Trackbacks (1470)
Wednesday, August 12, 2009
Cost Per Advocate – the New CPA Model!
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be born.
Cost per Acqui…
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Posted at: 8:15 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1470)
Monday, August 10, 2009
How Social Commerce leads to Advocacy-Based Marketing (ABM)
Every company today is headed for a Brave New World of eCommerce …. and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.
So wha…
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Posted at: 9:37 am in Featured Posts | Permalink | Comments (4) | Trackbacks (1470)
