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After being laid off in February 2011, I had to devise a strategy to differentiate myself in a job market crowded with talented and creative individuals. I started by leveraging the power and reach of social media.
Coming from a predominantly traditional marketing background, I was in the midst o…
Continue reading "Using Social Media to Find a Job: Five Personal Branding Best Practices"Tags: brand, Branding, Marketing, Social networking, Strategy and Tactics
Posted at: 9:55 am in Branding, Featured Posts, General Management, Strategy and Tactics | Permalink | Comments (8) | Trackbacks (1536)
When you think of reasons to visit Boston, what comes to mind? No doubt Fenway Park and the Freedom Trail make your list. Now, you also can add the Smart Marketers Tour as a reason to check out Boston.
Join us on July 10, 2012, at the deCordova Sculpture Park and Museum for a live recording of th…
Continue reading "Get Smart(er) About Marketing by Attending Smart Marketers Tour: Boston"Tags: Marketing, MarketingProfs, Social networking
Posted at: 9:52 am in Featured Posts, Headline, Marketing, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1536)
Leave the lazy, hazy days of summer to the unambitious. On June 8, attend our free Digital Marketing World: Social Media virtual conference and learn what you need to sharpen your social media marketing skills.
The virtual conference takes place on June 8, from 11 a.m. Eastern time to 3 p.m….
Continue reading "Free Friday: Sharpen Your Set of Social Media Marketing Skills"Tags: customers, Marketing, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Technology
Posted at: 10:28 am in Featured Posts, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1536)
Paul Castain is a former sales director for the famed training company, Dale Carnegie & Associates. Like many successful sales professionals, he spent years grooming relationships with his personal network. So, when he went solo, he started with 15 corporate clients. Now, he has relationships…
Continue reading "Date 29,000 People Like a Pro Community Manager Does"Tags: Innovation, Marketing, Social Media, Social networking, Strategy and Tactics
Posted at: 10:03 am in Featured Posts, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1536)
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (18) | Trackbacks (1536)
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I know you’re not a criminal? A spy? If you don’t re…
Continue reading "10 Reasons I May Not Follow You Back"Tags: Marketing and Advertising, posts, Social Media, Social networking, Twitter
Posted at: 9:50 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (76) | Trackbacks (1536)
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
Continue reading "Ditch B2B and Think B2P (Business to People)"Tags: B2B, b2b marketing, customer experience, customers, decision making, Lead Nurturing, Marketing, Sales, Social Media, Social networking
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketer, Marketing, Sales | Permalink | Comments (13) | Trackbacks (1536)
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
Continue reading "Has Social Media Reached Its Peak?"Tags: Add new tag, Altimeter Group, Blogging, Brian Solis, Internet marketing, Jay Baer, Kyle Flaherty, MarketingProfs B2B Forum, Social Media, Social networking, social_marketing, social_media_marketing, Trey Pennington
Posted at: 9:59 am in Blogging, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Marketing Strategy, Social Media | Permalink | Comments (47) | Trackbacks (1536)
While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy.
Before anyone focuses on improving their…
Continue reading "3 All-Too-Common Social Media Marketing Myths"Tags: Marketing, Social Media, Social networking, social_media, Strategy and Tactics
Posted at: 9:56 am in Featured Posts, Headline, Social Media | Permalink | Comments (37) | Trackbacks (1536)
I was explaining the concept of Google+ to my 14-year-old daughter. At least, I was attempting to. Every feature as I expressed it was met with something like, “So? You can do that on Facebook, too.” Or “Facebook allows that.” And “That’s not new. Facebook has something similar.”
Did I mention sh…
Continue reading "The Video That Answers the Question: What Is Google+ (and Why Should I Care?)"Tags: Google, Google owns everything, google plus, marketers, Social networking, social networks
Posted at: 9:41 am in Featured Posts, Headline, Social Media | Permalink | Comments (14) | Trackbacks (1536)
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