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A guest post by Julio Ricardo Varela of LatinoLit.
Most marketers get it wrong. The moment they create an online social media presence, they are quick to think that an audience has been eagerly waiting for their arrival. Post a few links, send a few invites, make a few friends, and their brand wi…
Continue reading "How Niche Communities Build Brand Awareness"Tags: Blogging, Social Media, Social networking, Twitter
Posted at: 1:15 pm in Content, Customer Relationships, Featured Posts, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (796)
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these…
Continue reading "4 Social Media Lessons From Cisco Systems and #TechChat"Tags: B2B, Facebook, Social Media, Social networking, Technology, Twitter
Posted at: 12:33 pm in Blogging, Featured Posts, Headline, Social Media | Permalink | Comments (3) | Trackbacks (796)
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin Meyer uses Facebook to effect…
Continue reading "Wedding Photographer Uses Facebook to Market Business"Tags: Facebook, social media marketing, Social networking
Posted at: 8:55 am in Featured Posts | Permalink | Comments (5) | Trackbacks (796)
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up …. they are real people whose lives changed…
Continue reading "Five Ways Facebook Can Get You Fired!"Tags: Facebook, Social Media, Social networking
Posted at: 8:25 am in Featured Posts | Permalink | Comments (6) | Trackbacks (796)
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be born.
Cost per Acqui…
Continue reading "Cost Per Advocate – the New CPA Model!"Tags: Advertising, Facebook, Social networking
Posted at: 8:15 am in Featured Posts | Permalink | Comments (5) | Trackbacks (796)
Every company today is headed for a Brave New World of eCommerce …. and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.
So wha…
Continue reading "How Social Commerce leads to Advocacy-Based Marketing (ABM)"Tags: Commerce, Facebook, Social networking
Posted at: 9:37 am in Featured Posts | Permalink | Comments (4) | Trackbacks (796)
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience based…
Continue reading "Ways to Spend your Social Capital"Tags: Facebook, Social networking
Posted at: 8:00 am in Featured Posts | Permalink | Comments (0) | Trackbacks (796)
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?
Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the …
Continue reading "Social Search: Could It Be a Google Killer?"Tags: Facebook, search, Social networking
Posted at: 9:45 am in Featured Posts | Permalink | Comments (9) | Trackbacks (796)
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I ha…
Continue reading "Free eBook: 7 Ways Facebook will Change your Life"Tags: Facebook, Social networking
Posted at: 8:50 am in Featured Posts | Permalink | Comments (2) | Trackbacks (796)
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
Whether you are a small local business, or eve…
Continue reading "5 Tips for Optimizing your Facebook Marketing"Tags: Facebook, Social networking
Posted at: 8:55 am in Featured Posts | Permalink | Comments (11) | Trackbacks (796)
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