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Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (16) | Trackbacks (794)
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I know you’re not a criminal? A spy? If you don’t re…
Continue reading "10 Reasons I May Not Follow You Back"Tags: Marketing and Advertising, posts, Social Media, Social networking, Twitter
Posted at: 9:50 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (76) | Trackbacks (794)
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…
Continue reading "Ditch B2B and Think B2P (Business to People)"Tags: B2B, b2b marketing, customer experience, customers, decision making, Lead Nurturing, Marketing, Sales, Social Media, Social networking
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketer, Marketing, Sales | Permalink | Comments (12) | Trackbacks (794)
There appears to be a shift in social media circles lately. Maybe the death of social media personality Trey Pennington was the catalyst, or maybe people are just plain tired of keeping up. Whatever the cause, some social media bloggers and experts are beginning to question the quantity of our…
Continue reading "Has Social Media Reached Its Peak?"Tags: Add new tag, Altimeter Group, Blogging, Brian Solis, Internet marketing, Jay Baer, Kyle Flaherty, MarketingProfs B2B Forum, Social Media, Social networking, social_marketing, social_media_marketing, Trey Pennington
Posted at: 9:59 am in Blogging, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Marketing Strategy, Social Media | Permalink | Comments (47) | Trackbacks (794)
While working on my presentation on improving social media marketing for this week’s FREE virtual conference, Digital Marketing World: Smarter Marketer, I couldn’t help think about some common social media marketing myths that really, well, drive me crazy.
Before anyone focuses on improving their…
Continue reading "3 All-Too-Common Social Media Marketing Myths"Tags: Marketing, Social Media, Social networking, social_media, Strategy and Tactics
Posted at: 9:56 am in Featured Posts, Headline, Social Media | Permalink | Comments (36) | Trackbacks (794)
I was explaining the concept of Google+ to my 14-year-old daughter. At least, I was attempting to. Every feature as I expressed it was met with something like, “So? You can do that on Facebook, too.” Or “Facebook allows that.” And “That’s not new. Facebook has something similar.”
Did I mention sh…
Continue reading "The Video That Answers the Question: What Is Google+ (and Why Should I Care?)"Tags: Google, Google owns everything, google plus, marketers, Social networking, social networks
Posted at: 9:41 am in Featured Posts, Headline, Social Media | Permalink | Comments (14) | Trackbacks (794)
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Continue reading "Baby, We Were Born to Market: Springsteen on Social Media Marketing"Tags: bruce springsteen, Charlie Sheen, clarence clemons, E Street Band, Facebook, Marketing, Social Media, Social networking, Twitter
Posted at: 10:12 am in 1, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (41) | Trackbacks (794)
Recently, I caught up with Ann Handley, chief content officer at MarketingProfs and co-author of “Content Rules,” on the last leg of her book tour and asked her a few questions about what it’s really like to be on a book tour.
In case the gritty realism of the video (ahem, read: “the clanging…
Continue reading "Hustling, Hobnobbing & Hydrating on a Book Tour: An Interview With Ann Handley"Tags: Marketing, MarketingProfs, Social networking
Posted at: 2:32 pm in Content, Featured Posts, Marketing, Promotional Strategies, Tradeshows and Seminars | Permalink | Comments (1) | Trackbacks (794)
What’s with people who believe posting quotes on their social media pages will build their brands or help them gain followers? Come on, let’s get real! These quoters are either lazy, can’t write, or think frequency is key to their marketing. Surprise … They’re not!
Here are a few recent examp…
Continue reading "Posting Quotes Is NOT Marketing"Tags: Branding, Marketing, posts, quotes, Social Media, Social networking
Posted at: 10:22 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (101) | Trackbacks (794)
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…
Continue reading "#MPForum Recap: What Happened in Austin Isn’t Staying in Austin"Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (794)
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