I love social media. No need to twist my arm—I’ll admit it. I check in on Foursquare and follow and post updates on Facebook, all while tweeting and following my personal and professional interests on Twitter and connecting to other digital aficionados on LinkedIn. The why is simple—I get…
Continue reading "82 Percent of CMOs Plan to Increase Their Social Media Use (and You Should, Too)"Posts Tagged ‘Social networking’
Monday, April 8, 2013
82 Percent of CMOs Plan to Increase Their Social Media Use (and You Should, Too)
Tags: Branding, Leadership, Marketing, Social Media, Social networking, Strategy and Tactics
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (2) | Trackbacks (1669)
Monday, March 4, 2013
Eight Misconceptions About Working From Home [Illustrated Slide Show]
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we know what the misconceptions are… as well as the realities.
Here are a few misconceptions we sp…
Continue reading "Eight Misconceptions About Working From Home [Illustrated Slide Show]"Tags: Leadership, Marketing, MarketingProfs, Social Media, Social networking
Posted at: 11:01 am in Ethics, Featured Posts, General Management, Headline, Marketing, Marketing Leadership, Marketing Tools, Social Media | Permalink | Comments (18) | Trackbacks (1669)
Thursday, January 3, 2013
CEOs Say One Thing About Social Media Then Do Another
When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
…
Tags: CEO, Duke University Fuqua School of Busines, josh james, Marketing, responsys, Social Media, Social networking, social_media, steve olenski
Posted at: 10:59 am in Featured Posts, General Management, Headline, Social Media | Permalink | Comments (4) | Trackbacks (1669)
Monday, October 29, 2012
Six Ways to Check If You Have ‘Like’ Integrity
Was it really only in June 2010 that Facebook replaced “Become a Fan” with the now ubiquitous Like button?
I’ve been watching the online behavior this one deceptively simple change has spawned, and I’ve seen how other sites and apps, such as Google+, LinkedIn and Instagram, have replicated it…
Continue reading "Six Ways to Check If You Have ‘Like’ Integrity"Tags: Facebook, Social Media, Social networking
Posted at: 10:00 am in Ethics, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (6) | Trackbacks (1669)
Thursday, October 25, 2012
Listen Up: Three Places Where You Should Pay Attention
A while ago, I attended Sunni Brown’s Visual Note-taking 101 class. A creative director, author, and graphic recorder, Brown covered the basics, such as how to plan out one’s page for visual notes, the various ways to draw people quickly, what colors work best for highlighting text or making points,…
Continue reading "Listen Up: Three Places Where You Should Pay Attention"Tags: customers, Marketing, Social networking, Strategy and Tactics
Posted at: 9:59 am in Customer Relationships, Featured Posts, General Management, Headline, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1669)
Social Media for Social Good: Driving Breast Cancer Awareness
Update: Due to unforeseen circumstances, this event has changed considerably since we published this post. It will now be an almost entirely virtual social media event. One event that isn’t online, however, is the HerHighway 2012 kick-off today. A drive team of ladies is heading from Los Angeles…
Continue reading "Social Media for Social Good: Driving Breast Cancer Awareness"Tags: Marketing, Social Media, Social networking
Posted at: 10:00 am in Content, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1669)
Monday, September 10, 2012
Talkin’ About Tradeshows: Why They Matter in the Digital Age
Thanks to the upcoming B2B Forum in Boston, I’ve been thinking about tradeshows. I’m looking forward to this exciting event, and I also was wondering, “What do other folks think about tradeshows?”
Recently, I got the chance to ask Rob Murphy and Ed Jones that question and many others. Rob and Ed …
Continue reading "Talkin’ About Tradeshows: Why They Matter in the Digital Age"Tags: Marketing, Social networking, Strategy and Tactics
Posted at: 9:59 am in Featured Posts, General Management, Headline, Marketing, Marketing Tools, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1669)
Friday, July 27, 2012
Why I’m Not Attending the MarketingProfs B2B Forum 2012
Recently, there’s been much talk about the “future” of B2B marketing. And I’m disgusted.
For my entire career, I’ve been telling people what they should buy, what they should do, and how they should think. It’s brought me success. A lot of success. In fact, there are whole bookcases devoted to my…
Continue reading "Why I’m Not Attending the MarketingProfs B2B Forum 2012"Tags: b2b marketing, customers, Innovation, Marketing, Social networking, Strategy and Tactics
Posted at: 10:26 am in Customer Behavior, Featured Posts, General Management, Marketing Tools, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1669)
Tuesday, July 3, 2012
Five Ways to Find Out If You’re in the Wrong Tribe
We all are members of multiple tribes—family, work, spiritual, and professional—with members and leaders connected both offline and online. Affiliation with the right tribe can result in access and support that would take years to develop on your own. Joining the wrong tribe, however, can result…
Continue reading "Five Ways to Find Out If You’re in the Wrong Tribe"Tags: business, Leadership, Social networking
Posted at: 9:54 am in Featured Posts, Headline, Marketing, Marketing Tools, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1669)
Monday, July 2, 2012
What You Can Learn From America’s Most Reputable Companies
A guest post by Jay Buerck of Online Reputation Management.
When studying successful reputation and brand management strategies, learn from the best. Instead of trying to determine the most reputable companies yourself, you can check out the annual Forbes list of America’s Most and Least Reputabl…
Continue reading "What You Can Learn From America’s Most Reputable Companies"Tags: brand, Branding, Marketing, Public Relations, Reputation Management, Social networking
Posted at: 10:00 am in Branding, Customer Relationships, Ethics, Featured Posts, General Management, Headline, Marketing, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1669)
