Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…
Continue reading "Social Network Analysis: Hype or Help?"Posts Tagged ‘social network analysis’
Tuesday, November 11, 2008
Social Network Analysis: Hype or Help?
Tags: analytics, Customer Behavior, customer profitability, decision making, influence, Segmentation and Targeting, Social Media, social media strategy, social network analysis
Posted at: 10:16 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Product and Services Management, Segmentation and Targeting, Social Media, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (179)
Thursday, June 19, 2008
Rendering Real-Time Roaming in Rome
Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve…
Continue reading "Rendering Real-Time Roaming in Rome"Tags: analytics, customer experience, geospatial, GPS, Mobile, Mobile Marketing, monitoring, pattern recognition, Pricing, Privacy, real time, social network analysis, visualization tools
Posted at: 9:01 am in Customer Behavior, Customer Relationships, Featured Posts, Global Marketing, Market Research, Marketing Analytics and Modeling, Marketing Strategy, Mobile Marketing, Pricing, Social Media | Permalink | Comments (11) | Trackbacks (179)
Wednesday, March 12, 2008
What’s Next for Marketing? Reality Mining
What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that’s old hat…
Continue reading "What’s Next for Marketing? Reality Mining"Tags: advanced analytics, algorithms, data collection, data mining, GPS, location based services, personalization, prediction, privacy issues, reality mining, social network analysis, Social networking
Posted at: 11:11 am in Ethics, Featured Posts, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (33) | Trackbacks (179)