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This Friday’s free stocking stuffer is sweet, nourishing, and good for the marketing soul. It’s a pass to Digital Marketing World: Social Media Marketing.
Grab your favorite (and merriest) mug, and go get a big ol’ serving of social media goodness—our treat!
The doors at Digital Marketing …
Continue reading "Stocking Stuffer Friday: A Pass to Digital Marketing World"Tags: Marketing, MarketingProfs, Social Media
Posted at: 4:23 am in Content, Featured Posts, Headline, Marketing, Marketing Tools, Social Media, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1019)
A guest post by Greg Scott.
Everybody loves and hates Facebook at times. It’s a great way to build your brand, whether you’re a business, a band, or a worthy cause. You can get fans quickly, spread the word, and create an online community using Facebook’s ready-made platform.
But it just…
Continue reading "How to Deal With Haters on Your Facebook Fan Page"Tags: customers, Facebook, Social Media, Strategy and Tactics
Posted at: 11:00 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1019)
A guest post by Kate D’Amico and Katie Lewis of Come Recommended.
“Content marketing” is an often-used phrase by marketers these days, but what is it exactly? Why should you care? How is it done? And what are examples of other companies doing it well?
We pulled all this information …
Continue reading "How to Jump on the Content Marketing Bandwagon [Infographic]"Tags: Blogging, Content, Content Marketing, Marketing, Social Media
Posted at: 9:42 am in Content, Content Marketing, Featured Posts, Headline | Permalink | Comments (13) | Trackbacks (1019)
A guest post by Scott Paley of Abstract Edge.
“For the new cyber-site, each department should be able to control its own area.” “My daughter hates the blue we use in the header now. She thinks it should ‘pop’ more. Can you do that?” “The new site needs to have the Tweeters and MyB…
Continue reading "Six Steps to a Nonprofit Website That Works"Tags: Leadership, Marketing Strategy, Social Media
Posted at: 11:00 am in Featured Posts, General Management, Graphic Design and Packaging, Headline | Permalink | Comments (3) | Trackbacks (1019)
In social media, we are often told to “listen first.” So, we dutifully set up our Google Alerts, purchase monitoring solutions, and so on. And when the data starts flowing in, we get excited about the volume of information, the share of voice that our brands or products are experiencing, and…
Continue reading "How Natalie Merchant Taught Me to Listen"Tags: customers, Marketing, Social Media
Posted at: 10:59 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (5) | Trackbacks (1019)
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week.
They are the people I’ve been grateful for this past year. They enriched my life in some way. They made me laugh. Or maybe we talked or we worked together or we…
Continue reading "‘What I’m Thankful For’: 45 Friends Weigh In"Tags: Marketing, Social Media
Posted at: 9:00 am in Featured Posts, Headline, Marketer, Marketing, Marketing Leadership | Permalink | Comments (23) | Trackbacks (1019)
Want to add some rocket fuel to your B2B marketing in 2012? Get 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.
1. Deliver Relevant Content
“B2B social media is not about bright and shiny objects. The key to success is rele…
Tags: B2B, Social Media
Posted at: 11:04 am in Featured Posts, Headline, Social Media | Permalink | Comments (12) | Trackbacks (1019)
The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…
Continue reading "It’s All About Your Customers: 5 Questions with Michael Brenner of SAP"Tags: B2B, b2b marketing, Blogging, Social Media
Posted at: 6:06 pm in Content, Customer Relationships, Featured Posts, General Management, Marketing, Social Media | Permalink | Comments (2) | Trackbacks (1019)
People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of Marketing Smarts.
An idea zombie is an idea which has died but liv…
Continue reading "Marketing Smarts Podcast: Saving NonProfits From Zombie Ideas!"Tags: inbound marketing, John Haydon, non-profit social media, nonprofit_marketing, Podcast, Social Media
Posted at: 10:57 am in Featured Posts, Headline, Marketing Smarts, Non-Profit | Permalink | Comments (1) | Trackbacks (1019)
A while back, the American Film Institute released its list of the Top 100 Movie Quotes of all time. And me being me—severely over-caffeinated and somewhat demented yet all the while well-meaning—decided it was time to take some quotes and apply them to the social media-crazy world we find…
Continue reading "May the Force Be With You: Movie Quotes & Social Media"Tags: Marketing, Social Media
Posted at: 3:30 pm in Featured Posts, Marketing | Permalink | Comments (7) | Trackbacks (1019)
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