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There’s been a lot of buzz around the social media release (SMR) lately and since it’s an upheaval and departure from a 100-year old tradition, I thought I’d share my experience with utilizing an SMR (or a variation of one) sprinkled with a few opinions for good measure.
The SMR made its debut bac…
Continue reading "The Social Media Release from a Marketer’s Perspective"Tags: Marketing, search engine optimization, Social Media, social media release
Posted at: 9:59 am in Featured Posts | Permalink | Comments (21) | Trackbacks (1019)
Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…
Continue reading "Social Network Analysis: Hype or Help?"Tags: analytics, Customer Behavior, customer profitability, decision making, influence, Segmentation and Targeting, Social Media, social media strategy, social network analysis
Posted at: 10:16 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Product and Services Management, Segmentation and Targeting, Social Media, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (1019)
Here’s a case study from the Media Convergence Forum via Liz Cahill, VP of Marketing and Communications of Lee Jeans.
Thirteen years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women rea…
Continue reading "Successfully Engaging Customers with a Cause"Tags: Cause Marketing, Social Media
Posted at: 10:13 am in Featured Posts | Permalink | Comments (1) | Trackbacks (1019)
There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week.
If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90%…
Continue reading "Secrets of Social Media Marketing: A Podcast with Paul Gillin"Tags: Social Media
Posted at: 9:17 am in Featured Posts | Permalink | Comments (3) | Trackbacks (1019)
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and j…
Continue reading "Crowds Have No Leaders!"Tags: Advertising, Branding, Communities, Conversational Marketing, interactive marketing, Leadership, Social Media, Social networking
Posted at: 9:55 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1019)
Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a “handyman” to assist her with her ANNARCHY blog. Of course, I was happy to oblige.
The term “handyman” morphed into an even more descriptive one that subsequently led to Ann extending…
Continue reading "The Social Media Handyman"Tags: business blogging, Facebook, Marketing, Social Media, social networks, Twitter
Posted at: 7:53 am in Featured Posts | Permalink | Comments (11) | Trackbacks (1019)
“Meshugana” is a Yiddish noun for a crazy person. Full of crap. That’s how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and…
Continue reading "Watch Out for Gary Vaynerchuk: The Social Media ‘Meshugana’!"Tags: Gary Vaynerchuk, Marketing, Social Media, Twitter
Posted at: 9:14 am in Featured Posts | Permalink | Comments (7) | Trackbacks (1019)
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. In fact, digital signage is officially “the next big thing” for a lot of marketers.
In a recent R…
Continue reading "Digital Signage: The Next Big Thing"Tags: Advertising, Buzz Marketing, Digial Signage, Innovation, interactive marketing, Mobile, Social Media
Posted at: 7:13 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1019)
Taking a look at “social media” it is difficult to comprehend the dizzying number of sites, tools and applications that are proliferating before our eyes. I recently sampled about 3,000 social media sites, tools and applications. Overwhelmed by the list, I then set out to classify these sites and…
Continue reading "Categorizing Social Media"Tags: Social Media
Posted at: 8:23 am in Featured Posts | Permalink | Comments (11) | Trackbacks (1019)
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo.
Ascentium …. A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company …
Tags: Advertising, Buzz Marketing, Communities, Enterprise 2.0, interactive marketing, Lead Nurturing, Social Media, Social networking, Web 2.0
Posted at: 6:53 am in Featured Posts | Permalink | Comments (0) | Trackbacks (1019)
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