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A guest post by Steven Kramer of hybris.
With 10.4 million registered users, Pinterest, the pinboard-style social networking site, is presenting retailers with new marketing opportunities and challenging them to embrace new tactics in the quest to connect with consumers online.
Pinterest Essent…
Tags: Pinterest, Social Media
Posted at: 10:00 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1018)
Let’s not beat around the bush. By now, you’ve heard of Pinterest and you’re wondering whether yet another social presence is worth your time and effort.
Though Pinterest probably isn’t right for all brands, you should know these four things about it before you decide what to do.
1. Pinterest is…
Tags: Pinterest, Social Media
Posted at: 10:03 am in Content, Customer Relationships, Featured Posts, Headline, Social Media | Permalink | Comments (4) | Trackbacks (1018)
Curious to learn about Pinterest? Want to know if it’s worth your time, energy, and effort? On this Free Friday, we’re offering a Pinterest kit to help you learn more about it and to determine whether if it’s a good fit for your business.
…
Tags: Pinterest, Social Media
Posted at: 9:50 am in Content, Content Marketing, Featured Posts, Social Media | Permalink | Comments (0) | Trackbacks (1018)
SocialTech 2012 rocks Seattle today with a fascinating keynote presentation from Sally Hogshead and info-packed sessions focusing on helping B2B marketers get the most out of social media for their business.
This Daily Fix post is the place for the latest updates of our favorite moments, quotes,…
Continue reading "SocialTech 2012: And We’re Live (Blogging, That Is)"Tags: customers, Marketing, Social Media
Posted at: 3:34 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1018)
A guest post by Paul Prisco of Dog Food Design.
Social media is becoming more visual. Take Pinterest and Instagram, for example. And on March 30, 2012, Facebook is becoming even more visually appealing by updating all pages to the new Timeline layout.
Thanks to this update, every business …
Continue reading "Tips for Rocking Your Facebook Cover"Tags: Facebook, Facebook Covers, Social Media, Timeline
Posted at: 10:03 am in Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (8) | Trackbacks (1018)
We blog, we tweet, we post. Our measurement systems tell us how many people read, click, and retweet. If we’re smart, we can tell how many people are seeing our messages and how many people are responding to them in some relevant way. We know how many people clicked through and downloaded…
Continue reading "The Next Giant Leap for Social Media Marketing"Tags: analytics, customers, Marketing, Social Media, Strategy and Tactics
Posted at: 10:34 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Social Media, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (1018)
A guest post by Kieran Flanagan of Salesforce.
Planning a social media campaign is a lot like planning a trip. You need to create a road map and stick with it to ensure an enjoyable journey.
And just like when mapping a vacation, you need to decide:
Where you are going—This is the object…
Continue reading "Follow Your Social Media Road Map (or End Up Lost Like Clark Griswold)"Tags: Marketing, Social Media, Strategy and Tactics
Posted at: 10:00 am in Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1018)
All good things come in threes, according to the Swedish proverb. In complete agreement with that saying, we’ve brought together three mighty speakers for a free B2B Social Media Power Hour.
On this Free Friday, we’re inviting you to the B2B Social Media Power Hour on demand. Enjoy 60 minutes pa…
Continue reading "Free Friday: Three Mighty Speakers, One B2B Social Media Power Hour"Tags: seminar, Social Media
Posted at: 7:00 am in Customer Relationships, Featured Posts, General Management, Headline, Social Media, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1018)
While there’s always a mad rush to be the first to review a new site, I’ve taken a few weeks to assess Facebook’s social graph changes. And it’s obvious to me that Facebook is hell-bent on becoming the social platform for the Web.
Facebook’s changes include increased sharing apps (Facebo…
Continue reading "Are Friendships on Facebook the New Influencers?"Tags: Facebook, IPO, Social Media
Posted at: 2:01 pm in Featured Posts, Marketing, Social Media | Permalink | Comments (1) | Trackbacks (1018)
A guest post by Mimi Sells of Oshman Family JCC.
A funny thing happened on the way to evaluating our nonprofit agency’s social media results. We discovered a Mars/Venus connection.
Want to know where the boys are online? They are hanging out on Foursquare and other geo-location sites, outn…
Continue reading "Men Are From Foursquare, Women Are From Facebook"Tags: Marketing, Social Media
Posted at: 9:53 am in Content, Featured Posts, Headline, Social Media | Permalink | Comments (7) | Trackbacks (1018)
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