Bazaarvoice just wrapped up its annual Social Commerce Summit, its fourth (and largest) client event in its hometown of Austin, Texas. Bazaarvoice helps all types of businesses capture, share, and analyze customer conversations online; more than 1,200 brands use its ratings and reviews platform–…
Continue reading "On Blogging, Customer Love, and Selling Social to the C-Suite: An Interview with Bazaarvoice’s Brant Barton"Posts Tagged ‘Social Media’
Monday, April 25, 2011
Friday, April 22, 2011
Who Owns Social Media?
Since even before Facebook and Twitter, back when YouTube and blogs were new on the scene, there’s been discussion and, at times, bickering about which marketing discipline should be responsible for the social media presence of a brand or organization. Should it fall under the purview of the…
Continue reading "Who Owns Social Media?"Tags: Social Media, Strategy and Tactics
Posted at: 10:21 am in Content, Featured Posts, Headline, Marketing Leadership, Social Media | Permalink | Comments (37) | Trackbacks (1018)
Thursday, April 14, 2011
Be Authentic: 5 Tips for Creating Engaging Video Podcasts
If you’ve ever seen a boring video podcast (and who hasn’t?), you know that just turning on a microphone and talking in front of a camera doesn’t guarantee awesome, engaging content. So what does?
In Friday’s #profschat on Twitter, MarketingProfs asked HubSpotTV co-host Karen Rubin to chat about …
Continue reading "Be Authentic: 5 Tips for Creating Engaging Video Podcasts"Tags: Marketing, Social Media, Twitter
Posted at: 9:46 am in Content, Featured Posts, Headline, Social Media | Permalink | Comments (3) | Trackbacks (1018)
Wednesday, April 6, 2011
Social Media, Leave the Kids Alone (Or At Least 46% of Them)
Nothing tantalizes marketers like the purchasing power of young consumers. We all know how fluent young people are with social media platforms, so it’s easy to conclude that interacting with them in these channels is logical, right?
Wrong!
A total of 46% of kids, ages 12 to 17, told Forreste…
Continue reading "Social Media, Leave the Kids Alone (Or At Least 46% of Them)"Tags: Market Research, marketing to kids, Social Media
Posted at: 9:56 am in 1, Advertising, Customer Behavior, Customer Relationships, Featured Posts, Headline, Social Media | Permalink | Comments (14) | Trackbacks (1018)
Wednesday, March 30, 2011
Make it Big: 3 Social Media Lessons From Rock Stars
Rebecca Black, a 13-year-old girl from Orange County, Calif., becomes an iTunes top seller, reaching No. 31 on the iTunes 200 chart three days after the release of “Friday,” a song that went viral. The video for the song, posted to YouTube on Feb. 10, went from having a couple thousand views to…
Continue reading "Make it Big: 3 Social Media Lessons From Rock Stars"Tags: Marketing, Social Media, Twitter, Web 2.0
Posted at: 10:49 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (5) | Trackbacks (1018)
Monday, March 28, 2011
How to Conduct Your Own Research When You’re on a Shoestring Budget
A guest post by Jason Miller of Zoomerang.
Do you think that “do-it-yourself” market research is impossible on a shoestring budget? Well, think again. Technology is a beautiful thing, especially when it comes to gathering feedback. Online survey and poll tools make it easy and affordable for …
Continue reading "How to Conduct Your Own Research When You’re on a Shoestring Budget"Tags: customers, Marketing, Social Media
Posted at: 10:33 am in Customer Behavior, Featured Posts, Headline, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (9) | Trackbacks (1018)
Tuesday, March 15, 2011
Rehashing: The New Boring Marketing Concept
Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.
Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…
Continue reading "Rehashing: The New Boring Marketing Concept"Tags: Content, Content Marketing, Google, originality, publishing, rehashing, search, Social Media, trust, website
Posted at: 10:40 am in 1, Content, Content Marketing, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (20) | Trackbacks (1018)
Friday, March 11, 2011
Is the Web a Zero-sum Game?
That was the question I considered while listening to HubSpot’s Brian Halligan discuss the Round D funding the company had just received from Sequoia Partners, Google Ventures, and Salesforce.com, among others.
Of course, the question didn’t pop into my head out of the blue. It was sparked by a …
Continue reading "Is the Web a Zero-sum Game?"Tags: Content Marketing, Marketing, Marketing Strategy, Social Media
Posted at: 11:37 am in Featured Posts, Global Marketing, Headline, Marketing Automation, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1018)
Thursday, March 3, 2011
How to Prevent Your Social Media Strategist From Being Everyone’s Lackey
Every family has its own IT person. Whoever knows the most about the digital life usually is also the person called to help a relative install a new printer cartridge or assist another family member in signing up for a free email account. Likewise, companies often have their most online-savvy person…
Continue reading "How to Prevent Your Social Media Strategist From Being Everyone’s Lackey"Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter, Web 2.0
Posted at: 2:49 am in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1018)
Wednesday, March 2, 2011
Use the (Work) Force to Build Brand Awareness
A guest post by Jason Miller of Zoomerang.
If your employees are already engaging in social platforms, why not empower them as brand advocates? Encouraging your employees to openly discuss your brand online can have a “humanizing” effect, ultimately increasing positive consumer perception.
…
Continue reading "Use the (Work) Force to Build Brand Awareness"Tags: Blogging, Facebook, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 1:07 am in Blogging, Content, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (7) | Trackbacks (1018)
