A while ago, we posted a fill-in-the-blank status on our Facebook page. We love this type of Facebook post because it allows us to quickly get feedback from our audience. This particular post was about social media pet peeves. We said, “Fill in the blank: My biggest social media pet peeve is…Continue reading "Facebook: Home of the Most Annoying Social Media Behaviors"
Posts Tagged ‘Social Media’
Thursday, December 5, 2013
Wednesday, December 4, 2013
Today’s customer is in control, and marketing today needs to keep pace with the technology-enabled consumer. New channels are becoming important, and the flow of data from myriad of sources is sometimes overwhelming.
Your assignment today, marketers, if you choose to accept it, is to look beyo…Continue reading "Are You Marketing in the Present Tense?"
Tuesday, December 3, 2013
Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still, many organizations aren’t sure which social networks are relevant to their target audiences and worthy of time and resources.
Tags: customers, Facebook, Google, Marketing, Social Media, Twitter
Posted at: 11:00 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (1934)
Friday, November 15, 2013
On Tuesday, Twitter announced the release of custom timelines. Now, you can create a timeline that includes select tweets about a topic, event, or breaking news so people can follow along. You can choose a name for your custom timeline, and it will live on its own public Twitter page.
Thursday, November 14, 2013
Many marketers and advertisers keep close tabs on Nielsen ratings for marketing inspiration and deciding where to focus their advertising dollars. Similarly, the advent of Twitter and its real-time pulse on viewer sentiment has also led marketers to closely follow which TV shows are regularly…Continue reading "What Marketers Need to Know About the New Nielsen Twitter TV Ratings"
Thursday, November 7, 2013
Facebook recently released a redesign of its ad buying and reporting tools, aimed at answering advertisers’ No. 1 concern: satisfying their advertising objective.
Tags: Advertising, customer experience, customers, Facebook, Innovation, Marketing, Social Media
Posted at: 10:44 am in Advertising, Customer Relationships, Featured Posts, Headline, Social Media | Permalink | Comments (2) | Trackbacks (1934)
Monday, November 4, 2013
For businesses, the ability to drive customer attention online is more critical than ever—and for good reason. Engaging a consumer in the right way on the Web provides an opportunity to tap into their social networks, increase their digital word of mouth, and begin racking up earned media cred.
Tags: brand, customers, MarketingProfs, Mobile Marketing, Social Media, Strategy and Tactics
Posted at: 11:00 am in Branding, Customer Relationships, Featured Posts, Headline, Mobile Marketing, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1934)
Wednesday, October 30, 2013
While the World Series has been head to head on the field, how have the Boston Red Sox and St. Louis Cardinals fared online?
Friday, October 25, 2013
In the United States, the women’s apparel industry drives $175 billion annually. Most of these consumers now are engaging on social networks, and accordingly, many apparel brands have created a presence across Facebook, Twitter, and others.
Tuesday, October 8, 2013
Many advertisers have a love-hate relationship with third-party tracking cookies. At best, cookies are a reliable way for marketing and advertising professionals to create targeted ad campaigns that help them reach particular audience segments based on ideal behavioral characteristics.
Tags: Advertising, cookies, customers, Marketing, Social Media, Strategy and Tactics
Posted at: 10:01 am in Advertising, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (0) | Trackbacks (1934)