Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do.
The jumping-off …
Continue reading "How Social Media Is Changing the Agency/Client Relationship"Tags: Agency, digital agencies, integrated marketing, Social Media
Posted at: 2:03 pm in Advertising, Branding, Featured Posts, Social Media | Permalink | Comments (1) | Trackbacks (827)
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
…
Tags: Advertising, customers, Marketing, Mobile Marketing, Social Media
Posted at: 10:49 am in Advertising, Featured Posts, Headline, Marketing, Mobile Marketing, Product and Services Marketing, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (827)
I’m an early adopter of nearly every technology, but for some reason, Pinterest never appealed to me. Admittedly, this is probably because I knew what a massive time suck it could be and that I’d probably become obsessed with it.
When the time came to consider if Pinterest was a good fit fo…
Continue reading "Should Marketers be Pinterested? [Infographic]"Tags: Content, Marketing, MarketingProfs, Social Media
Posted at: 11:01 am in Content, Featured Posts, Headline, Marketing | Permalink | Comments (6) | Trackbacks (827)
A guest post by Franz Keller of RSC Architects.
As a multiple-hat-wearing marketing director for a boutique commercial architecture firm, one of the many responsibilities I am tasked with is to make regular updates to our company website, as well as our social media outlets. I have also begun to …
Continue reading "Is Social Media Killing the Website?"Tags: Blogging, customer experience, Marketing, Social Media
Posted at: 11:01 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Website Development and Design | Permalink | Comments (16) | Trackbacks (827)
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening…
Continue reading "Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers"Tags: marketing tactics, QR codes, Social Media
Posted at: 10:58 am in Content Marketing, Customer Behavior, Featured Posts, Headline, Social Media | Permalink | Comments (35) | Trackbacks (827)
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
Continue reading "Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)"Tags: hashtags, McDonald's, Social Media, Twitter
Posted at: 4:33 pm in Customer Relationships, Featured Posts, Marketing, Social Media | Permalink | Comments (7) | Trackbacks (827)
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be…
Continue reading "Examining the Social Media Lifecycle [Infographic]"Tags: Blogging, Marketing, Social Media
Posted at: 10:53 am in Content, Customer Behavior, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (11) | Trackbacks (827)
A guest post by Sujata Ramnarayan of SMStrat.
Recently, New York Times columnist Tim Egan wrote an article titled “Please Stop Sharing,” in which he lamented the proclivity to over-share the banal and trivial on social networks and the negative consequences of saying something that lives fore…
Continue reading "Meh! Not Everyone’s Into Social Networks"Tags: analytics, Blogging, Social Media
Posted at: 10:46 am in Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (827)
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (16) | Trackbacks (827)
As our last Friday freebie of 2011, we’re filling your stocking with rich inspiration, tasty ideas, and rockin’ advice for a content-rich 2012.
At 40 pages, Content Marketing Success Stories features five companies and how (and why) they used content marketing to help their businesses stand ou…
Continue reading "Stocking Stuffer Friday: Free Content Marketing Success Stories Guide"Tags: Content, Marketing, Social Media, Strategy and Tactics, writing
Posted at: 4:01 pm in 1, Content, Featured Posts, Marketing, Social Media | Permalink | Comments (0) | Trackbacks (827)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
