I spend most of my days talking to line executives and leaders in health care, financial services, publishing, and other types of organizations about the impact of customer experience on their business. We talk a lot about how they are earning consideration from their customers. How they’re…Continue reading "It’s Not All About You: How to Strengthen Your Customers’ Experience"
Posts Tagged ‘social media strategy’
Friday, March 18, 2011
Thursday, March 17, 2011
Quick question: Is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments and really resonate with your audiences?
If not, your content is holding back your social media efforts—and if it’s really weak or misdirected, it could be even be damaging you…Continue reading "Is Social Media Content Killing Your Business?"
Tags: B2B, b2b content, managing_content, social media strategy, social_media, successful_blogging
Posted at: 11:01 am in Content, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1654)
Friday, January 9, 2009
How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009.
While it’s true that …Continue reading "Who Wins the Struggle for Social Media Control?"
Thursday, December 4, 2008
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is…Continue reading "The 7 Must-Haves In Your Social Media Strategy"
Tags: forrester technographics, Marketing Strategy, Social Media, social media marketing, social media ROI, social media strategy
Posted at: 9:15 am in Featured Posts | Permalink | Comments (41) | Trackbacks (1654)
Tuesday, November 18, 2008
The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive.
Successful …Continue reading "Find Your ONE THING Before Launching In Social Media"
Tags: conversation marketing, Exide, Fiskateers, Rockford Fosgate, Social Media, social media marketing, social media strategy, Zappos
Posted at: 7:57 am in Featured Posts | Permalink | Comments (14) | Trackbacks (1654)
Tuesday, November 11, 2008
Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if…Continue reading "Social Network Analysis: Hype or Help?"
Tags: analytics, Customer Behavior, customer profitability, decision making, influence, Segmentation and Targeting, Social Media, social media strategy, social network analysis
Posted at: 10:16 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy, Product and Services Management, Segmentation and Targeting, Social Media, Strategy and Tactics | Permalink | Comments (16) | Trackbacks (1654)