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Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
Continue reading "Marketing Smarts Podcast: Calculating the ROI of Social Media"Tags: content creation, metrics, Nichole Kelly, social media ROI
Posted at: 10:54 am in Featured Posts, Headline, Marketing Smarts, Metrics & ROI, Social Media | Permalink | Comments (2) | Trackbacks (828)
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…
Continue reading "Social Media Isn’t Dead (No Matter What Some Folks Say)"Tags: AdAge, BL Ochman, Matt Creamer, Rance Crain, social media marketing, social media ROI
Posted at: 2:19 pm in Branding, Buzz Marketing, Featured Posts, Integrated Marketing Communications, Marketing, Marketing Strategy, Marketing Thought Leadership, Mobile Marketing, Social Media | Permalink | Comments (9) | Trackbacks (828)
I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B marketer—and every single one of their bosses! 
Continue reading "MarketingProfs B2B Forum Ramp Up: Join In The Social-Media Case Study Challenge!"Tags: b2b marketing, B2B Marketing Conferences, B2B Marketing Events, MarketingProfs B2B Forum, ROI, Social Media, social media ROI
Posted at: 7:38 am in Featured Posts, Marketing, Marketing Strategy, Metrics & ROI, Social Media | Permalink | Comments (0) | Trackbacks (828)
Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals are gearing up for the New Year and all that comes with it,…
Continue reading "Planning for 2010? Don’t Forget To Include Measurement & ROI!"Tags: marketing planning, marketing ROI, MarketingProfs, PR planning, public relations planning, Public relations ROI, social media ROI
Posted at: 9:40 am in Featured Posts | Permalink | Comments (7) | Trackbacks (828)
Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we’re still missing a piece of the puzzle.
The reason why it’s difficult for a lot of…
Continue reading "Do You Know the Value of Your Customers?"Tags: determining customer value, social media ROI, value of a customer
Posted at: 8:20 am in Featured Posts | Permalink | Comments (2) | Trackbacks (828)
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is…
Continue reading "The 7 Must-Haves In Your Social Media Strategy"Tags: forrester technographics, Marketing Strategy, Social Media, social media marketing, social media ROI, social media strategy
Posted at: 9:15 am in Featured Posts | Permalink | Comments (41) | Trackbacks (828)
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