“Most of the Internet is noise,” says Aaron Weber of Spiral16, and who can disagree? Nevertheless, for all the noise, there is some meaningful “signal” there. The trick is figuring out how to isolate it and, more importantly, having done that, contextualize it so you can figure out what it actually…
Continue reading "Marketing Smarts Podcast: Social Media Monitoring Feeds on Brains"Posts Tagged ‘Social Media Monitoring’
Wednesday, October 26, 2011
Marketing Smarts Podcast: Social Media Monitoring Feeds on Brains
Tags: analytics, business intelligence, customer insight, Social Media Monitoring, Spiral16, web monitoring
Posted at: 9:48 am in Customer Behavior, Featured Posts, Headline, Marketing Smarts, Social Media | Permalink | Comments (0) | Trackbacks (829)
Thursday, February 25, 2010
Considering a Social Media Monitoring Investment? Ask Questions First.
Social media monitoring is all the rage. You’d think that it’s a just cool, trendy thing to have as a marketer, right? Wrong. Social media monitoring (SMM) is a serious tool that shouldn’t be taken lightly, alas it might just become shelfware (you know, the stuff that sits on a shelf and gets…
Continue reading "Considering a Social Media Monitoring Investment? Ask Questions First."Tags: buzz monitoring, Customer Relationships, Marketing, Social Media, Social Media Monitoring
Posted at: 12:50 pm in Buzz Marketing, Customer Behavior, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Social Media | Permalink | Comments (17) | Trackbacks (829)
Wednesday, February 10, 2010
Guest Post: Four Steps To Obtain Budget For Monitoring In 2010
This is a guest post by Chuck Hemann, manager of research & online reputation for Dix & Eaton.
If you are active in social networks, you will have heard someone pontificating about how important social media monitoring is for companies. It can be used strictly as a crisis/brand reputation…
Continue reading "Guest Post: Four Steps To Obtain Budget For Monitoring In 2010"Tags: Marketing, monitoring, Social Media, Social Media Monitoring
Posted at: 9:52 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (10) | Trackbacks (829)
