We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the…Continue reading "Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review"
Posts Tagged ‘social media marketing’
Monday, January 7, 2013
Tags: B2B Content Marketing, community management, Content Marketing, organizational behavior, sales and marketing alignment, social media marketing
Posted at: 11:04 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing Smarts, Sales, Social Media | Permalink | Comments (2) | Trackbacks (1577)
Thursday, August 30, 2012
“B2B has always been about the relationship sale. What social media does is help scale those relationships.”
That’s what Kipp Bodnar told me when I interviewed him for this week’s episode of the Marketing Smarts podcast. His comment got me thinking. As “sexy” as social media is (if it still is …Continue reading "Why Social Media Makes Perfect Sense for B2B Companies"
Tags: b2b marketing, Kipp Bodnar, Marketing Smarts Podcast, social media marketing
Posted at: 10:00 am in Blogging, Content Marketing, Featured Posts, Headline, Marketing Smarts, Social Media | Permalink | Comments (2) | Trackbacks (1577)
Thursday, June 21, 2012
I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use social media to engage its customers and prospects, and to earn their trust in the process.
In the …Continue reading "C-Level Exec, Improve Your Brand Image by Using Social Media"
Tags: animal house, billy joel, bruce springsteen, c level executives, chief marketing officers, customer engagement, engagement marketing, Marketing, Marketing Strategy, social media marketing, social networks, steve olenski, Strategy and Tactics
Posted at: 2:40 pm in Customer Relationships, Featured Posts, General Management, Marketing, Marketing Leadership, Social Media | Permalink | Comments (3) | Trackbacks (1577)
Wednesday, June 13, 2012
During my conversation with Jay Baer for this week’s episode of Marketing Smarts, he mentioned the avalanche of invitations that we receive to join various social networks.
I mentioned, as an example of these ubiquitous invitations, the Twitter and Facebook icons I had seen on the cardboard holde…Continue reading "The Campaign That Wasn’t: How Doritos and Taco Bell Could Have Used Social Media"
Tags: Consumer Packaged Goods, Content Marketing, Content Strategy, Doritos, social media marketing, Taco Bell
Posted at: 1:11 pm in Content, Content Marketing, Featured Posts, Marketing Smarts, Social Media | Permalink | Comments (0) | Trackbacks (1577)
Wednesday, May 2, 2012
On the most recent episode of Marketing Smarts, while describing all the work that went into producing Fashion’s Night Out (FNO) in Boston last year, Michelle McCormack referred to social media as “the great equalizer.”
In her view, thanks to social media she and her partner, Richard Villani,…Continue reading "Is Social Media Really the Great Equalizer?"
Wednesday, January 18, 2012
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…Continue reading "Marketing Smarts Podcast: Are You the Problem?"
Tags: Julien Smith, Networking, social media marketing, Strategy and Tactics, Thought Leadership, Trust Agents
Posted at: 11:01 am in Featured Posts, Headline, Marketing Smarts, Marketing Thought Leadership, Social Media | Permalink | Comments (2) | Trackbacks (1577)
Wednesday, January 19, 2011
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…Continue reading "Social Media Isn’t Dead (No Matter What Some Folks Say)"
Tags: AdAge, BL Ochman, Matt Creamer, Rance Crain, social media marketing, social media ROI
Posted at: 2:19 pm in Branding, Buzz Marketing, Featured Posts, Integrated Marketing Communications, Marketing, Marketing Strategy, Marketing Thought Leadership, Mobile Marketing, Social Media | Permalink | Comments (9) | Trackbacks (1577)
Thursday, December 31, 2009
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing.
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and both agreed restaurants, bars and such other consumer-centric local businesses are obvious choices…Continue reading "Restaurants Are Obvious Choice To Engage In Social Media"
Monday, December 7, 2009
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin Meyer uses Facebook to effect…Continue reading "Wedding Photographer Uses Facebook to Market Business"