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“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious…
Continue reading "Marketing Smarts Podcast: Are You the Problem?"Tags: Julien Smith, Networking, social media marketing, Strategy and Tactics, Thought Leadership, Trust Agents
Posted at: 11:01 am in Featured Posts, Headline, Marketing Smarts, Marketing Thought Leadership, Social Media | Permalink | Comments (2) | Trackbacks (829)
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…
Continue reading "Social Media Isn’t Dead (No Matter What Some Folks Say)"Tags: AdAge, BL Ochman, Matt Creamer, Rance Crain, social media marketing, social media ROI
Posted at: 2:19 pm in Branding, Buzz Marketing, Featured Posts, Integrated Marketing Communications, Marketing, Marketing Strategy, Marketing Thought Leadership, Mobile Marketing, Social Media | Permalink | Comments (9) | Trackbacks (829)
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing.
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Tags: Facebook, restaurants, social media marketing, Twitter
Posted at: 8:51 am in Featured Posts, Headline | Permalink | Comments (5) | Trackbacks (829)
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and both agreed restaurants, bars and such other consumer-centric local businesses are obvious choices…
Continue reading "Restaurants Are Obvious Choice To Engage In Social Media"Tags: Facebook, restaurants, social media marketing, Twitter
Posted at: 8:51 am in FeaturedPosts | Permalink | Comments (8) | Trackbacks (829)
Inc.com recently reported that 91 percent of Inc 500 companies are using social media in some form.
Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin Meyer uses Facebook to effect…
Continue reading "Wedding Photographer Uses Facebook to Market Business"Tags: Facebook, social media marketing, Social networking
Posted at: 8:55 am in Featured Posts | Permalink | Comments (5) | Trackbacks (829)
How do we know social media is for real? Because the various marketing disciplines are locked in a critically important tug-of-war that will decide who owns it. This fight will be a central component of boardroom discussions, conference keynotes, and merger activity in 2009.
While it’s true that …
Continue reading "Who Wins the Struggle for Social Media Control?"Tags: Social Media, social media marketing, social media services, social media strategy
Posted at: 11:24 am in Featured Posts | Permalink | Comments (38) | Trackbacks (829)
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is…
Continue reading "The 7 Must-Haves In Your Social Media Strategy"Tags: forrester technographics, Marketing Strategy, Social Media, social media marketing, social media ROI, social media strategy
Posted at: 9:15 am in Featured Posts | Permalink | Comments (41) | Trackbacks (829)
The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive.
Successful …
Continue reading "Find Your ONE THING Before Launching In Social Media"Tags: conversation marketing, Exide, Fiskateers, Rockford Fosgate, Social Media, social media marketing, social media strategy, Zappos
Posted at: 7:57 am in Featured Posts | Permalink | Comments (14) | Trackbacks (829)
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