Remember radio? The listening device in all our cars and trucks? With all the focus on Internet-related topics, let’s talk about one of the oldest communications channels of the 20th and 21st centuries. The recently released National Media Survey of Radio Community Service Directors indicates that…Continue reading "Listen Up! Radio Media Directors Consider PSAs Very Important"
Posts Tagged ‘social marketing’
Monday, June 7, 2010
Tags: Advertising, Community, media directors, nonprofit, PSA, public service announcements, Radio, radio_advertising, recent survey, social marketing
Posted at: 11:59 am in Advertising, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (2) | Trackbacks (1521)
Thursday, October 22, 2009
I think I’ve heard “digital marketing is not about campaigns, it’s about relationships” in every session here at the Marketing Profs Digital Mixer in Chicago. It just underscores how dramatically digital marketing has evolved in the past few years, as the Internet becomes social and buyer…Continue reading "Live From The Digital Mixer: The Mystery of Digital Relationships"
Wednesday, December 17, 2008
Leave it to the Brits to come up with a really effective (and provocative) social marketing campaign that promotes safe condom use. Set to the tune of The 12 Days of Christmas, this new version is not only funny and entertaining, it even has little animations to go with it.
With a tagline that say…Continue reading "The 12 Sexually Transmitted Infections of Christmas: Holiday Social Marketing Campaign"