Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Placebo pills routinely beat Big Pharma medications in clinical trials. As more drugs fail to make the cut due to increased “placebo effects,” what does this say about the inner workings of the human brain and what does any of this have to do with marketing?
Since 1962, double blind testing wit…
Continue reading "Beating The Placebo Effect: Red Pill or Blue?"Tags: Branding, customer expectations, experimentation and testing, neuroscience, placebo effect, social cues
Posted at: 9:40 am in Branding, Customer Behavior, Featured Posts, Market Research, Marketing, Marketing Strategy, Promotional Strategies | Permalink | Comments (13) | Trackbacks (826)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
