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MarketingProfs Daily Fix Blog
The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming virtual seminars, and this time I screwed up the subject line. It brought an unexpected result!
Despite my rather c…
Continue reading "Screwing Up the Email Subject Line: From Whoops to Wow!"Well, Zazzle.com isn’t exactly OLD (even in Internet years). But they seem to be doing things a lot differently than when I first met them in 2002. As a result, they are getting ancient customers like me totally re-engaged with their Web site.
If you haven’t heard of Zazzle, it’s a business that…
Continue reading "You CAN Teach an Old Dog New Marketing Tricks"I’m a huge fan of Anu Garg’s A Word a Day newsletter. Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value proposition: a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is…
Continue reading "Job Titles 2.0: Brilliant, Bullshit, or Both?"