Social media has always involved sharing quality content with your network, but in its current state, B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their products and services, and they need those prospects to…
Continue reading "Sharing Your Way to B2B Social Media Lead Generation"Posts Tagged ‘Sharing’
Thursday, August 6, 2009
Are People Who Share Better to Have Around than Subscribers?
When you first start playing in the social media sandbox, you feel compelled to collect. Subscribers. Followers. Friends. The more the merrier–at least that’s what it feels like at first.
But what’s the point of all those “subscribers” if they’re not really connecting with your content?
Some…
Continue reading "Are People Who Share Better to Have Around than Subscribers?"