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MarketingProfs Daily Fix Blog
In the previous post in this DailyFix series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book “Free Prize Inside” and an expanded explanation of remarkability…
Who: Seth Godin
What:”Being Remarkable”
It’s not enough simply t…
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow?
Who:Seth Godin – Author, speaker and marketing guru.
Wha…
