GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s awesome, it’s fun, and we hope you can make it.
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Posts Tagged ‘sernovitz’
Wednesday, July 14, 2010
6 Tips for Getting People to Talk Well About You
Monday, April 7, 2008
6 Simple Steps for Word of Mouth
Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She’s proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she’s doing.
Lessons from Holly:
1. Cultivate …
Wednesday, February 13, 2008
How to Start Conversations About Your Products
I’ve blogged before about my very pretty new monitor from Dell. It’s become an interesting case study.
Letitia runs the office where we sublet, and she’s an Apple user. She came by my office to ask a question, and immediately noticed the monitor. I told her it was only $239, and was Mac compatibl…
Continue reading "How to Start Conversations About Your Products"Tuesday, September 11, 2007
Getting Greener: Don’t Make It, Don’t Take It
As we get closer to the MarketingProfs BtoB Forum, all of us speakers are going through the usual “turn in your speeches so we can make handouts” hustle. (Thanks for putting up with us, Shelley!)
I’ve never been a big environmentalist. Never been anti either. Just neutral.
But I’m increasingly awa…
