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People searching for local businesses will only find you if you make your presence known. Google and other search engines are immensely powerful, but they are also heavily reliant on you to provide the information it needs to seek you out.
This poses a challenge for businesses who want to enhance…
Continue reading "7 Steps to Letting Locals Find You Online"Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are as follows…
Predictive Typing: As you type, a prediction is made of what you are seeking.
Instant Results: As you type, the results appear. …
This is the first in a series of quick and dirty posts from the MarketingProfs B2B Forum 2010, which took place is taking place NOW (May 4-5) at the Seaport World Trade Center in Boston, Mass. Bonus: The boil water order was lifted this morning, the morning of May 4, so that inconvenience is…
Continue reading "MarketingProfs B2B Forum 2010: SEO and B2B Marketing"The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…
Continue reading "Blogging: What are You Talking About? It Might Surprise You."The title of this post is a quote by Dell’s VP of Communities and Conversations, Bob Pearson (care of Forrester Analyst Jeremiah Owyang).
Bob’s quote really struck a chord with me because it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to…
Continue reading "‘A company’s corporate homepage is Google.com.’"If you have every questioned the power of Google, consider this: United Airlines lost 76% of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago Tribune article about the firm’s 2002 bankruptcy filing.
According to the New York Times, a reporter f…
Continue reading "United Shares Plunge On… Bad SEO?"About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them… all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Direct Link t…
Continue reading "MarketingProfs Podcast: Twitter, Google Docs and The Connectors"How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up…. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.
Direct Link to File
Sh…
According to a new survey of the Marketing Executives Networking Group, conducted by Anderson Analytics, 60% of respondents say the most important marketing trend for 2008 is a concentration on marketing basics. That includes specific concepts such as customer satisfaction, customer retention,…
Continue reading "As Things Get More Complex, Marketers Return to Basics"