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Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…
Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"Everyone uses search engines, especially Google, which seems to be taking over the world. So, if you have great first-page listings, you will make great money—no matter what niche you’re in. You have an unlimited supply of traffic coming to your website month after month. All you need to do is…
Continue reading "Stop Thinking About SEO and Relax Already"A marketer’s strategic goals have always been dictated by the channel in which the marketer operates. Traditional channels, such as television and print, are used primarily for brand development and consumer influence, while search marketing has been strictly relegated to capturing clicks and…
Continue reading "Placement Matters: Where Are You on the Search Results Page?"Need a straightforward, easy-to-read guide for your SEO? On this Free Friday, we invite you to download Optify’s fantastic B2B Marketers’ Roadmap to SEO Success e-book.
B2B Marketers’ Roadmap to SEO Success will lead you, step by step, through the SEO process.
You’ll learn about:
Planni…
Continue reading "Free Friday: Get a Road Map to Guide You to SEO Success"A guest post by Amanda DiSilvestro.
SEO can sometimes get overwhelming. Requiring keyword research, backlinks, and images, SEO isn’t something that you can do in 10 minutes.
For that reason, more and more companies are beginning to hire an SEO team or to outsource their SEO efforts to a pro…
Continue reading "SEO for Bing and Yahoo: Is It Really Worth the Effort?"In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over.
Is all that drama necessary? Yes, it …
Continue reading "The New Google Search: Six Changes That Rocked the SEO World"A guest post by Charles Sipe of Criminal Justice Degree Schools.
The topic of search engine optimization (SEO) can be intimidating for the non-initiated—and for good reason.
Google considers over 200 signals in its algorithm to determine rankings. And with technical-sounding phrases like can…
Continue reading "12 Must-Have Resources for Getting Started With SEO"Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher does not a baseball team make, or one chapter does …
Continue reading "Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing"On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the first stop on our Smart Marketers Tour, which is bringing the podcast to audiences across the…
Continue reading "Five Things I Learned Recording Marketing Smarts Live in Seattle"People searching for local businesses will only find you if you make your presence known. Google and other search engines are immensely powerful, but they are also heavily reliant on you to provide the information it needs to seek you out.
This poses a challenge for businesses who want to enhance…
Continue reading "7 Steps to Letting Locals Find You Online"
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