Wednesday, November 11, 2009

James Arthur Ray – Is He a Marketing Wizard Gone Awry?

Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people “find a new vision for life.” Behind the controversy and criminal investigation is James Arthur Ray, a self-help guru I saw in action at one of his free seminars in Phoenix,…

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Tags: James Arthur Ray, Marketing, PR, Sedona, self-help, seminar
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