Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
Continue reading "The Impact of Moore’s Law on Marketing"Posts Tagged ‘Segmentation and Targeting’
Monday, October 15, 2007
Friday, September 14, 2007
The Perils Of Intuition
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…
Continue reading "The Perils Of Intuition"Thursday, August 2, 2007
Pah-Tay Time: Our 100th Seminar Is Today!
“It’s party time! This Thursday’s online seminar is a cause for celebration around here, because it’s going to be the 100th added to our library. To mark the occasion, we’ve got an important topic, a very special presenter, and a surprise for you at the end of the broadcast.”
That was the email MP…
Continue reading "Pah-Tay Time: Our 100th Seminar Is Today!"Wednesday, May 23, 2007
Is Price *Really* the Most Important Factor in Consumer Loyalty?
“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into…
Continue reading "Is Price *Really* the Most Important Factor in Consumer Loyalty?"Friday, November 3, 2006
Micro Targeting Gets Political
So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you’re leaning as well–
This just in: politicians, and the marketing strategists running their campaigns are fina…
Continue reading "Micro Targeting Gets Political"Thursday, October 26, 2006
Finding the ‘I’ in Niche
I’ve cajoled, poked and prodded. I’ve shouted from the hilltops. The silence was deafening….
Last year, I wrote an article for the MarketingProfs newsletter titled Who Comes First: Good to Great Marketing in which I argued that too often marketing professionals are focused on “the WHAT.” What…
Continue reading "Finding the ‘I’ in Niche"