With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service–to effectively meet and/or exceed customer expectations? Queue…
Continue reading "Customer Service Queues: Fair, Fast Or First?"Posts Tagged ‘Segmentation and Targeting’
Tuesday, September 29, 2009
Tuesday, August 11, 2009
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Continue reading "The Moneyball-itzation of Marketing"Wednesday, May 6, 2009
China: Implications of an Emerging Middle Class
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…
Continue reading "China: Implications of an Emerging Middle Class"Monday, March 30, 2009
The GPS Revolution: Benefit or Bane?
Most telecommunication companies now have the ability to assign the latitude and longitude of a mobile handset via technologies such as GPS and Wi-Fi. With these technologies a whole host of location based services and applications can now accurately find both people and objects.
However, the a…
Continue reading "The GPS Revolution: Benefit or Bane?"Monday, October 15, 2007
The Impact of Moore’s Law on Marketing
Moore’s Law, which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this impact to occur, marketers must make use of today’s technology–and prepare for the technology…
Continue reading "The Impact of Moore’s Law on Marketing"Friday, September 14, 2007
The Perils Of Intuition
A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…
Continue reading "The Perils Of Intuition"Thursday, August 2, 2007
Pah-Tay Time: Our 100th Seminar Is Today!
“It’s party time! This Thursday’s online seminar is a cause for celebration around here, because it’s going to be the 100th added to our library. To mark the occasion, we’ve got an important topic, a very special presenter, and a surprise for you at the end of the broadcast.”
That was the email MP…
Continue reading "Pah-Tay Time: Our 100th Seminar Is Today!"