MarketingProfs Daily Fix Blog

Posts Tagged ‘Segmentation and Targeting’

Monday, May 6, 2013

Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back

When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to…

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Tags: Email Marketing, Leadership, Marketing, Segmentation and Targeting
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (8) | Trackbacks (1687)

Wednesday, September 26, 2012

Beyond Segmentation: Aim for Engagement Marketing

The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?

Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…

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Tags: analytics, customers, Email Marketing, Marketing, Segmentation and Targeting
Posted at: 9:53 am in Campaign Management, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools | Permalink | Comments (1) | Trackbacks (1687)

Thursday, March 31, 2011

10 Questions to Ask When Creating a Persona

Your site has hordes of visitors every day clamoring to check out the vintage comics you sell. But what do you know about your visitors? Are they die-hard fans of specific series? Older folks caught in childhood nostalgia? Rather than make assumptions, create personas of your users.

A persona …

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Tags: Blogging, customers, Marketing, Segmentation and Targeting, Strategy and Tactics
Posted at: 10:14 am in Blogging, Customer Behavior, Featured Posts, Headline, Marketing, Segmentation and Targeting, Website Development and Design | Permalink | Comments (12) | Trackbacks (1687)

Saturday, February 5, 2011

#MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event

Contrary to predictions that the Internet would kill the live event, what social media and the ubiquity of the Web actually did was break down the isolation of the conference center, enabling marketers to extend the long-term impact of their investments.

Aneta Hall and Lucy Hackman of Pitney Bo…

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Tags: Lead Nurturing, Marketing, Segmentation and Targeting, Strategy and Tactics
Posted at: 1:53 am in Content, Content Marketing, Featured Posts, Marketing, Marketing Tools, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1687)

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…

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Tags: B2B, b2b marketing, b2b sales, Content Marketing, customer experience, customers, Marketing Strategy, Sales, sales and marketing alignment, Segmentation and Targeting
Posted at: 4:02 am in Content, Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1687)

Tuesday, April 27, 2010

Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…

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Tags: Andrew Gaffney, B2B buyer, b2b marketing, behavioral scoring, Content Marketing, Craig Rosenberg, customer experience, demand generation, Email Marketing, Jay Hallberg, Lead Generation, lead management, lead score, Lead Scoring, Marketing, Marketing Automation, progressive profiling, Robert Jolles, Segmentation and Targeting, Web 2.0
Posted at: 11:43 am in Content, Featured Posts, Global Marketing, Headline, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Tools, Planning and Measurement, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1687)

Tuesday, September 29, 2009

Customer Service Queues: Fair, Fast Or First?

With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service–to effectively meet and/or exceed customer expectations? Queue…

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Tags: customer expectations, customer satisfaction, customer service, Fast Pass, grocery lines, queue management, Segmentation and Targeting, Technology, wait times, waiting in line
Posted at: 9:35 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Segmentation and Targeting | Permalink | Comments (11) | Trackbacks (1687)

Tuesday, August 11, 2009

The Moneyball-itzation of Marketing

Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…

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Tags: analytics, business intelligence, Campaign Management, competitive advantage, future of marketing, moneyball, Segmentation and Targeting, statistics
Posted at: 10:00 am in Customer Behavior, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership, Marketing Strategy | Permalink | Comments (20) | Trackbacks (1687)