The title of this post is a quote by Dell’s VP of Communities and Conversations, Bob Pearson (care of Forrester Analyst Jeremiah Owyang).
Bob’s quote really struck a chord with me because it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to…
Continue reading "‘A company’s corporate homepage is Google.com.’"A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"The following are the steps involved in professionally managing search…
1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume.
2. Identify the correct search result for each of these searc…
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they go.
After a few turns they end up in the garden. They backtrack, apologize for their ignorance and ask you again for directi…
Continue reading "Google Changes Everything"Philipp Lenssen envisions our Google-future, 10 years out. For better or for worse.
MAY 12, 2017 – BUSINESSWIRE. Mountain View-based search giant Google Inc. today announced they’ve acquired the internet for the astounding sum of $2,455.5 billion in cash. The deal had been rumored in various searc…
Continue reading "Google Acquires Internet (May 2017)"