I’m a huge Twitter fan. As much as I love The Google, I also really like—and use—Twitter’s built-in search functionality. Twitter in my world represents many great friends, conversation, learning, resources at my fingertips, daily laughs, content sharing, a robust content distribution…
Continue reading "Forget Google, Use Twitter Search Instead"Posts Tagged ‘search’
Wednesday, April 25, 2012
Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing
Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher does not a baseball team make, or one chapter does …
Continue reading "Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing"Thursday, January 19, 2012
Is Google’s Search plus Your World Fair?
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…
Continue reading "Is Google’s Search plus Your World Fair?"Tuesday, April 21, 2009
‘A company’s corporate homepage is Google.com.’
The title of this post is a quote by Dell’s VP of Communities and Conversations, Bob Pearson (care of Forrester Analyst Jeremiah Owyang).
Bob’s quote really struck a chord with me because it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to…
Continue reading "‘A company’s corporate homepage is Google.com.’"Thursday, July 5, 2007
Web Sites: Designed by Dogs, Managed by Cats
A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"Monday, May 14, 2007
How to Professionally Manage Search
The following are the steps involved in professionally managing search…
1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume.
2. Identify the correct search result for each of these searc…
Monday, May 7, 2007
Google Changes Everything
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they go.
After a few turns they end up in the garden. They backtrack, apologize for their ignorance and ask you again for directi…
Continue reading "Google Changes Everything"
