I’m a huge Twitter fan. As much as I love The Google, I also really like—and use—Twitter’s built-in search functionality. Twitter in my world represents many great friends, conversation, learning, resources at my fingertips, daily laughs, content sharing, a robust content distribution…Continue reading "Forget Google, Use Twitter Search Instead"
Posts Tagged ‘search’
Wednesday, April 25, 2012
Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher does not a baseball team make, or one chapter does …Continue reading "Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing"
Thursday, January 19, 2012
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
In October 2009, following the partnership of Bing and Twitter, Google announced a similar partnership whereby Google would include tweets…Continue reading "Is Google’s Search plus Your World Fair?"
Tuesday, April 21, 2009
The title of this post is a quote by Dell’s VP of Communities and Conversations, Bob Pearson (care of Forrester Analyst Jeremiah Owyang).
Bob’s quote really struck a chord with me because it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to…Continue reading "‘A company’s corporate homepage is Google.com.’"
Thursday, July 5, 2007
A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…Continue reading "Web Sites: Designed by Dogs, Managed by Cats"
Monday, May 14, 2007
The following are the steps involved in professionally managing search…
1. Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume.
2. Identify the correct search result for each of these searc…
Monday, May 7, 2007
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they go.
After a few turns they end up in the garden. They backtrack, apologize for their ignorance and ask you again for directi…Continue reading "Google Changes Everything"