Here and elsewhere, you’ve read posts from various blog consultants trying to drag you into the social-media swimming pool. If you’re like most companies, however, you’re kicking and screaming all the way — clutching the patio umbrella with both hands as you protest, “But will it help my bottom…
Continue reading "Blogging and Your Marketing Program: A Nice Addition… or a Necessary One?"Posts Tagged ‘Scott_Baradell’
Monday, June 25, 2007
Blogging and Your Marketing Program: A Nice Addition… or a Necessary One?
Tags: Blogging, business, internet, Marketing, Scott_Baradell
Posted at: 8:37 am in Featured Posts | Permalink | Comments (18) | Trackbacks (182)
Eight Telltale Signs That Your Press Release Is Bullshit
Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That’s more than they’re going to read, of course. And of the ones they “read,” all but a few are destined to receive a half-hearted skimming, followed by a click of the delete…
Continue reading "Eight Telltale Signs That Your Press Release Is Bullshit"Tags: bullshit_press_releases, PR, press_releases, Scott_Baradell
Posted at: 10:44 am in Featured Posts | Permalink | Comments (17) | Trackbacks (182)
Wednesday, April 18, 2007
Seven Secrets to Being as Happy as a Hairdresser
It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants — and marketers. “How come?” you ask. “What do they know that I don’t?”
I don’t cut hair for a living, but I have been getting my locks …
Continue reading "Seven Secrets to Being as Happy as a Hairdresser"Tags: business, Career, career_choice, career_management, hairdressers, hair_salons, job_satisfaction, Marketing, Scott_Baradell
Posted at: 9:07 am in Featured Posts | Permalink | Comments (19) | Trackbacks (182)