A key tenet for data-driven marketing professionals is fact-based decision-making. However, something strange is occurring in scientific studies, where tested and proven results are becoming difficult to replicate. The challenge for marketing professionals is to realize that what is true today may…
Continue reading "Good Today, Bad Tomorrow: The Squishiness of Facts"Posts Tagged ‘scientific method’
Thursday, January 6, 2011
Tuesday, July 15, 2008
In a Petabyte Age, Is Understanding Passé?
Analysts have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With the deluge of data, some companies are finding it makes more sense to discover and act upon patterns (i.e. customers who buy item X also buy item Y), rather than dig deeper and…
Continue reading "In a Petabyte Age, Is Understanding Passé?"