One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer months to cleaning heating boilers, sweeping…
Continue reading "Lesson From a Factory: Know How It Works"Posts Tagged ‘Sales’
Thursday, June 10, 2010
Thursday, April 29, 2010
Is McDonald’s a Bad Egg or Good Egg?
Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast selections.
The U.S. Humane Society asked McDonald’s to take 5% of its egg-laying hens out of …
Continue reading "Is McDonald’s a Bad Egg or Good Egg?"Friday, March 26, 2010
Punchlines: What Marketing Can Learn From Comedy
“Jokes are America’s contribution to literature,” according to business coach and comedian Tim Davis, the luncheon keynote speaker at the 2010 Small Business Tech Summit in New York. His presentation “Stand-Up Comedy Techniques to Increase Sales” was highlighted recently in The Wall Street…
Continue reading "Punchlines: What Marketing Can Learn From Comedy"Tuesday, March 23, 2010
B2Bs, Your (Mobile!) Markets Need More Show, Less Tell
There are many best practices that have been established in the mobile marketing sector, and many more that marketers still need to adopt. After all, it’s still an emerging space. But some best practices pose an especially BIG learning curve for B2B companies. Why? Because mobile is an emerging new…
Continue reading "B2Bs, Your (Mobile!) Markets Need More Show, Less Tell"Friday, March 5, 2010
Whatever Happened to Standing Behind Your Products and Services?
Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance! Now, there’s a great money-making rip-off.
It seems like more and more retail outlets are getting wi…
Continue reading "Whatever Happened to Standing Behind Your Products and Services?"Monday, February 15, 2010
So What?
I’ve been driving past this billboard for months now, and every time I see it, there is a visceral negative reaction in my marketing gut.
Exit Realty is Growing: So what? What’s in it for me?
If your company is growing in some form or another, surely that makes you happy. However, how does boa…
Continue reading "So What?"Tuesday, November 10, 2009
Discover Your Firm’s Marketing Barriers
To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.
Figuring …
Continue reading "Discover Your Firm’s Marketing Barriers"Monday, July 21, 2008
Marketing Metrics: Rethinking Them… Again!
It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should…
Continue reading "Marketing Metrics: Rethinking Them… Again!"Tuesday, July 15, 2008
What Does Sales Really Think About Marketing?
Does sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion a…
Continue reading "What Does Sales Really Think About Marketing?"