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MarketingProfs Daily Fix Blog
A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
Continue reading "How to Deliver Your Sales Pitch, So Folks Listen"A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…
Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"A guest post by Kathy Rizzo of TeleNet Marketing Solutions.
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 5…
Continue reading "3 Ways to Improve Marketing & Sales Alignment"In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…
Continue reading "3 Ways to Ditch the “And” in “Sales and Marketing”"In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Continue reading "Proof of Life: 4 Reasons Why B2B Marketing Lives On"Only you know how your organization’s systems work. Only you know if your systems are typical for your industry or specialty area. Not every customer does. If you’d like fewer complaints and to maintain positive relations with your customers, enlighten them!
Educating customers about issues that …
Continue reading "No Mind Melding Here: Don’t Assume Your Customers Know What You Know"There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…
Continue reading "4 Tips for Adapting to the Fire Swamp of B2B Marketing"While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…
Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"