MarketingProfs Daily Fix Blog

Posts Tagged ‘sales and marketing alignment’

Wednesday, October 12, 2011

Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales

“You guys are a bunch of clowns who just do arts and crafts all day!”

Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?

For insight on how one…

Continue reading "Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales"

Tags: Lead Generation, lead management, marketing operations, sales and marketing alignment
Posted at: 9:58 am in Featured Posts, General Management, Headline, Marketing, Marketing Smarts, Sales | Permalink | Comments (0) | Trackbacks (867)

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…

Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"

Tags: B2B, b2b marketing, b2b sales, Content Marketing, customer experience, customers, Marketing Strategy, Sales, sales and marketing alignment, Segmentation and Targeting
Posted at: 4:02 am in Content, Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (867)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

Continue reading "An Open Letter to B2B Sales"

Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (867)

Monday, July 27, 2009

Leads as Canaries in a Coal Mine

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
Over the years I have witnessed the intersection point between sales and marketing to observe many of these ‘canaries’. Here are the top ten signs that sales and marketing are mis-aligned:

Wres…

Continue reading "Leads as Canaries in a Coal Mine"

Tags: b2b lead generation, Marketing, sales and marketing alignment, sales leads
Posted at: 9:17 am in Featured Posts | Permalink | Comments (10) | Trackbacks (867)

MarketingProfs

Posts Tagged ‘sales and marketing alignment’

Wednesday, October 12, 2011

Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

Monday, July 27, 2009

Leads as Canaries in a Coal Mine

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