MarketingProfs Daily Fix Blog

Posts Tagged ‘sales and marketing alignment’

Friday, February 1, 2013

Who Cares about the Difference Between Sales and Marketing? (No One)

I’ve talked to a lot of guests on Marketing Smarts about the differences between sales and marketing, and how to negotiate the conflicts that can arise between the two functions. Then I spoke with Dan Pink and realized that, aside from people in sales or marketing, no one cares about this…

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Tags: organizational behavior, sales and marketing, sales and marketing alignment
Posted at: 3:04 pm in Featured Posts, General Management, Marketing, Marketing Smarts, Sales | Permalink | Comments (4) | Trackbacks (1294)

Monday, January 7, 2013

Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review

We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the…

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Tags: B2B Content Marketing, community management, Content Marketing, organizational behavior, sales and marketing alignment, social media marketing
Posted at: 11:04 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing Smarts, Sales, Social Media | Permalink | Comments (2) | Trackbacks (1294)

Wednesday, July 25, 2012

Sales Should Report to Marketing

For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).

However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…

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Tags: Harvard Book Store, Jeff Mayersohn, Lou Imbriano, New England Patriots, Podcast, sales and marketing alignment
Posted at: 1:56 pm in Branding, Customer Relationships, Featured Posts, Marketing, Marketing Leadership, Marketing Smarts, Marketing Strategy, Public Relations, Sales | Permalink | Comments (13) | Trackbacks (1294)

Thursday, July 5, 2012

Your Lead Problem Is Really a Leadership Problem

Marketing generates leads. Sales ignores them or only acts on a fraction of them. Marketing complains that Sales cherry picks and (excuse the mixed metaphor) leaves money on the table. Sales complains that Marketing doesn’t get it. The leads they provide are for opportunities that are too small. The…

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Tags: Leadership, lead_generation, sales and marketing alignment
Posted at: 3:39 pm in Featured Posts, General Management, Marketing Leadership, Marketing Smarts, Sales | Permalink | Comments (3) | Trackbacks (1294)

Wednesday, October 12, 2011

Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales

“You guys are a bunch of clowns who just do arts and crafts all day!”

Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?

For insight on how one…

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Tags: Lead Generation, lead management, marketing operations, sales and marketing alignment
Posted at: 9:58 am in Featured Posts, General Management, Headline, Marketing, Marketing Smarts, Sales | Permalink | Comments (0) | Trackbacks (1294)

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…

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Tags: B2B, b2b marketing, b2b sales, Content Marketing, customer experience, customers, Marketing Strategy, Sales, sales and marketing alignment, Segmentation and Targeting
Posted at: 4:02 am in Content, Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1294)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1294)

Monday, July 27, 2009

Leads as Canaries in a Coal Mine

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
Over the years I have witnessed the intersection point between sales and marketing to observe many of these ‘canaries’. Here are the top ten signs that sales and marketing are mis-aligned:

Wres…

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Tags: b2b lead generation, Marketing, sales and marketing alignment, sales leads
Posted at: 9:17 am in Featured Posts | Permalink | Comments (10) | Trackbacks (1294)