I’ve talked to a lot of guests on Marketing Smarts about the differences between sales and marketing, and how to negotiate the conflicts that can arise between the two functions. Then I spoke with Dan Pink and realized that, aside from people in sales or marketing, no one cares about this…Continue reading "Who Cares about the Difference Between Sales and Marketing? (No One)"
Posts Tagged ‘sales and marketing alignment’
Friday, February 1, 2013
Wednesday, July 25, 2012
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!).
However, we came fairly close to being controversial on July 10 when the Smart Marketers Tour made a stop in Boston. We recorded a podcast episode with Jeff Mayersohn, owne…Continue reading "Sales Should Report to Marketing"
Thursday, July 5, 2012
Marketing generates leads. Sales ignores them or only acts on a fraction of them. Marketing complains that Sales cherry picks and (excuse the mixed metaphor) leaves money on the table. Sales complains that Marketing doesn’t get it. The leads they provide are for opportunities that are too small. The…Continue reading "Your Lead Problem Is Really a Leadership Problem"
Wednesday, October 12, 2011
“You guys are a bunch of clowns who just do arts and crafts all day!”
Is that what your sales team says about the folks in marketing? Do you harbor your own negative thoughts about your counterparts in sales? Ever wonder how you might get these two hearts to beat as one?
For insight on how one…Continue reading "Marketing Smarts Podcast: Hubspot’s Mike Volpe on Marketing and Sales"
Thursday, January 13, 2011
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"
Monday, July 27, 2009
Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
Over the years I have witnessed the intersection point between sales and marketing to observe many of these ‘canaries’. Here are the top ten signs that sales and marketing are mis-aligned:
Wres…Continue reading "Leads as Canaries in a Coal Mine"