Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman’s Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track “influence” is the holy grail for…
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Thursday, April 5, 2007
The Biggest Threat to Email Marketing…
…is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to “market” email as a communications vehicle to senior management.
This is not just the opinion of this blogger who frequently blames marketers for not educati…
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