Thursday, February 4, 2010

Marketing Lessons: Riding Bubbles At Lehman Brothers

When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…

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Tags: blue ocean strategy, Customer Behavior, decision making, global financial crisis, Innovation, market bubble, market mania, marketing lessons, new markets, rational market theory, role of marketing, speculation
Posted at: 8:39 am in Customer Behavior, Featured Posts, General Management, Global Marketing, Marketing Leadership, Marketing Strategy | Permalink | Comments (3) | Trackbacks (93)