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MarketingProfs Daily Fix Blog
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can’t measure ROI.
On the downside, white socks are vanilla to the bosses and not always welcome in the Board Room. Furthermore, they represent discretiona…
Continue reading "Marketing Is a Lot Like White Socks"Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers …. but actually they should.
Everything has a cost associated with it and email is no exception …. so this podcast focuses on how much lift in revenues and profits you can get out of your em…
Continue reading "Using Email to Improve Profit"In my last Daily Fix post (Marketing Swagger), one of the readers left a comment about whether or not business was transacted with a company that had provided a particularly useful bit of “swag.” I replied with a lighthearted retort about RoS (Return on Swag), but this conversation opens up a much…
Continue reading "Return On Whatever"It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should…
Continue reading "Marketing Metrics: Rethinking Them… Again!"