MarketingProfs Daily Fix Blog

Posts Tagged ‘revenues’

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1568)

Monday, July 23, 2007

Are Bloggers Allowed to Make Money?

If you read lots of blogs, you likely have come across several posts that discusses selling blog advertising or exchanging space for such things as iPods. The most recent and the best, I think, is Mack Collier’s post at The Viral Garden entitled Blog Monetization; How Do We ALL Win?

Mack is a frie…

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Tags: Advertising, bloggers, blogs, business, Ethics, profits, readers, revenues, revenue_sharing, value
Posted at: 7:13 am in Featured Posts | Permalink | Comments (18) | Trackbacks (1568)