In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
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Friday, February 25, 2011
Tuesday, June 2, 2009
Is the Idea of ‘Business-Minded Charities’ an Oxymoron?
For many years now, I have bellowed a mantra to anyone who will listen. In order to succeed, charities must operate with the head of a business and the heart of a nonprofit.
I can’t count how many times I’ve seen nonprofit professionals cringe at the thought of adopting a business mindset. Sometim…
Continue reading "Is the Idea of ‘Business-Minded Charities’ an Oxymoron?"