Return On Investment | MarketingProfs Daily Fix Blog

Posts Tagged ‘return on investment’

Thursday, February 11, 2010

Permission As an Email Marketing Engagement Strategy

Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?

The short answer is YES, of course it’s better to get permission. It’s always better to get permission. Permission is the first step toward setting expectations, creating relations…

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Tags: customer relations, Email Marketing, email ROI, Marketing Strategy, permission, permission marketing, return on investment
Posted at: 9:59 am in Content, Customer Relationships, Featured Posts, Headline, Marketing Strategy | Permalink | Comments (11) | Trackbacks (176)

Tuesday, June 23, 2009

Give/Take Ratio

There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.

Since its mo…

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Tags: brand, Community, conversation, return on investment
Posted at: 9:31 am in Featured Posts | Permalink | Comments (2) | Trackbacks (176)

Tuesday, October 7, 2008

Return On Whatever

In my last Daily Fix post (Marketing Swagger), one of the readers left a comment about whether or not business was transacted with a company that had provided a particularly useful bit of “swag.” I replied with a lighthearted retort about RoS (Return on Swag), but this conversation opens up a much…

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Tags: Branding, Chick-Fil-A, investment, Marketing, Nordstrom's, return on investment, ROI
Posted at: 8:19 am in Featured Posts | Permalink | Comments (21) | Trackbacks (176)