Previous retailing philosophies included such gems as “stack it high and watch it fly” and “more choice is better.” However, some multi-national retailers have discovered that reducing store inventory can actually improve the customer experience and boost sales. Increasing sales by reducing…
Continue reading "The Science Behind Moving from Clutter to Clarity"Posts Tagged ‘Retail’
Tuesday, August 3, 2010
Thursday, May 13, 2010
Customer Experience: Health Care by Design
As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in response to consumer-driven trends, some health…
Continue reading "Customer Experience: Health Care by Design"Wednesday, May 6, 2009
China: Implications of an Emerging Middle Class
As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese…
Continue reading "China: Implications of an Emerging Middle Class"Thursday, August 9, 2007
Big News: Consumers Hate Car Shopping
Seems the big “aha!” has finally occurred. Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told industry leaders gathered in Traverse City for the annual Management Briefing Seminars that “auto companies must do more to improve the customer experience in showrooms” in this report…
Continue reading "Big News: Consumers Hate Car Shopping"Tuesday, July 31, 2007
Ridemakerz: Build-a-Bear with ‘Enginuity’
As a design consultant with deep roots in the toy and entertainment biz, I’m always interested in studying new business launches by industry wunderkinds. Ridemakerz–a new toy retail and entertainment concept all in one enables boys to build do-it-yourself, customized model cars–is one of…
Continue reading "Ridemakerz: Build-a-Bear with ‘Enginuity’"Friday, July 20, 2007
Wal-Mart Gets Into the Product Review Game
Andy and Jake are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it sells. That’s right, all of them. The feature was rushed into implementation after a testing-phase produced twice the number of expected customer submissions.
This is an …
Continue reading "Wal-Mart Gets Into the Product Review Game"Tuesday, May 29, 2007
Apple Exemplifies ‘Connection’ With Retail Customers
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read the title of the article for a big clue: “Apple’s…
Continue reading "Apple Exemplifies ‘Connection’ With Retail Customers"Wednesday, May 3, 2006
Supermarket As Theater?
I have to admit: I’m fascinated by what’s going on lately in the supermarket industry….
Maybe it’s because my firm offers branding and packaging to food manufacturers, so there’s a heightened sense of awareness here. But I don’t think so.
There’s something fundamental, and comforting, to shop in…
