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MarketingProfs Daily Fix Blog
School is back in session. So, how about a little review? No quiz, I promise … It’s about your buyers, though. How well do you know them?
Do you know your buyer?
Creating buyer personas isn’t just a way to fill up a meeting block. And actually executing on them is even better. Take the exa…
Continue reading "Know Your Buyer: Two Marketing Case Studies"Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"I had two crummy telephone experiences recently — both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing…
Continue reading "Living Your Brand Includes Telephone Calls, Too!"Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…
Continue reading "Why Social Media Fails in Today’s Marketing Environment"A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"I just received an email touting a download of some research that purported to give me proven strategies for success. Here’s an interesting question: Can any strategy be proven to be successful?
Sure, you can set up a strategy and see if it succeeds or not. But could you gather data from hundreds …
Continue reading "(Un)Proven Strategies"