MarketingProfs Daily Fix Blog » Reputation Monitoring

Reputation Management for New Media Survey – How Ready Are You?

Paul Dunay — Wed, 02 Jul 2008 13:12:39 +0000

One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.

My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) just aren’t adequately prepared for an online reputation crisis. Dell wasn’t, Wal-Mart wasn’t. If those big B2C brands weren’t ready, I was betting we weren’t ready either. And I was right!
To be totally transparent with you, I wasn’t surprised by many of the responses to my survey. The bulk of you are monitoring your reputation in some way, shape or form. But are you poised to respond in the case of an online reputation crisis? 55% admitted you weren’t.
Perhaps you need stronger guidelines in place, like a blogging policy. Two-thirds of respondents don’t have one!
Many of you are do-it-yourselfers when it comes to monitoring your reputation. Is that perhaps because your company hasn’t made this a strategic priority? 53% admitted it wasn’t a strategic priority for you …. yet!
My goal here is to give you the state of the union when it comes to monitoring reputations online. This data is bound to change, so I hope I get you thinking of ways to close the gap with your organization’s reputation!
Click here to download the free research report
Special thanks to my sponsors …. Trackur.com, run by the renowned Andy Beal of the blog MarketingPilgrim.com, and Marketing Profs’ equally renowned Ann Handley for their support on this survey.

Radically Transparent Reputation Management: A Podcast with Andy Beal

Paul Dunay — Mon, 10 Mar 2008 12:18:12 +0000

Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.

Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is radically transparent.
Fellow blogger Andy Beal of MarketingPilgrim just released a book with Dr. Judy Strauss titled Radically Transparent. It’s a how-to guide for anyone needing to manage a reputation, whether B2B, B2C or even C2C. To complement the book, Andy has launched a service called Trackur that can help you monitor and manage a reputation.
I managed to grab Andy on his way to SXSW to discuss what’s changing in reputation management. Enjoy …

Link to Original Audio Source
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About Andy
Andy Beal is an internet marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.
Highly respected as a source of internet marketing advice, Andy Beal has had articles published around the world, including BusinessWeek Online, Search Engine Watch, Search Engine Guide, and Web Pro News. He is the co-author of an online reputation management book called Radically Transparent which can be found on Amazon.com.