One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours tru…
Continue reading "Reputation Management for New Media Survey – How Ready Are You?"Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, comp…
Continue reading "Radically Transparent Reputation Management: A Podcast with Andy Beal"