September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to share them with you in hopes that you’ll find them…
Continue reading "7 Back-to-School Must-Reads for the Business Bookworm"Posts Tagged ‘Reputation Management’
Can Finance’s Image Be Fixed?
It seems that every time the finance industry makes an effort to stabilize and repair its tattered image, it promptly shoots itself in the foot. The latest case of foreclosure “robo-signings”—where foreclosure documents were signed en masse without certification of basic information…
Continue reading "Can Finance’s Image Be Fixed?"Wednesday, July 2, 2008
Reputation Management for New Media Survey – How Ready Are You?
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours tru…
Continue reading "Reputation Management for New Media Survey – How Ready Are You?"Monday, April 28, 2008
5 Ways to Prevent a Reputational Disaster
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy.
Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s o…
Continue reading "5 Ways to Prevent a Reputational Disaster"Monday, March 10, 2008
Radically Transparent Reputation Management: A Podcast with Andy Beal
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, comp…
Continue reading "Radically Transparent Reputation Management: A Podcast with Andy Beal"Friday, January 25, 2008
Reputation Management for New Media
A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted…
Continue reading "Reputation Management for New Media"Wednesday, January 9, 2008
Reputation Gaming with the Sybil Attack
Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation.
On the flip side of that, there is anothe…
Continue reading "Reputation Gaming with the Sybil Attack"