One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours tru…
Continue reading "Reputation Management for New Media Survey – How Ready Are You?"Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad. Many brands choose to ignore this. But hope is not a strategy.
Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s o…
Continue reading "5 Ways to Prevent a Reputational Disaster"Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, comp…
Continue reading "Radically Transparent Reputation Management: A Podcast with Andy Beal"A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted…
Continue reading "Reputation Management for New Media"Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation.
On the flip side of that, there is anothe…
Continue reading "Reputation Gaming with the Sybil Attack"