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MarketingProfs Daily Fix Blog
All the good marketing tactics are used up. They’ve been wasted on bargain aluminum siding, gym membership sweepstakes, and tanning salon offers.
All those beautiful tactics. How can I use the same tactics on you that someone else uses to promote a stuffing?
I’m exploding with services for you…
Continue reading "Seven Methods For Affective Marketing Tactics"In the previous post in this DailyFix series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book “Free Prize Inside” and an expanded explanation of remarkability…
Who: Seth Godin
What:”Being Remarkable”
It’s not enough simply t…
How do you break your company or product away from the pack of sameness? You’re probably in a business where it can be difficult for customers to distinguish the difference between your products/services and those of your competition. So, how do you stand apart from the crowd? Tom Peters in his book…
Continue reading "How to Be Different: Create ‘Wow’"You probably know Marty from his book “The Brand Gap.” His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace.
Who:Marty Neumeier
What:Zag! Be Different. No, REALLY …
Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow?
Who:Seth Godin – Author, speaker and marketing guru.
Wha…
What’s a brand? It’s not very tangible. It’s more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand. Furthermore, even if you truly have the best brand in the world, if people don’t feel that way, you…
Continue reading "Think Reputation, Instead of Brand"When looking for good ideas about customer service, ask around. Exceptional services experiences are rarely forgotten and something we all experience. I’m spending time this week with my parents, and in asking them about any remarkable ideas they could think of… offered these two great examples……
Continue reading "Exceeding Customer Expectations: 2 Remarkable Experiences"Have you seen the mini-booklet print ad introducing the new Mini Cooper Clubman? The booklet add entitled the “Book of ZUG” they neatly summarizes remarkability, while introducing Mini Cooper’s new vehicle.
ZUG [zUHg] – adjective, verb, noun.
1. To be unlike others.
2. To do something different.
…
The dusty adage “Jack of all trades, master of none” is defined as… “A person who can do many different types of work but who is not necessarily very competent at any of them.”
So we work to be a master. That sums up our basic evaluation system. Our job performance is based on meeting or excee…
Continue reading "Jack of All Trades, Master of One"So you are…
…A marketer.
…A sales person.
…A blogger.
…A [_ _ _ _ _ _ _].
But is that settling?
Why be A, when you could be…
…THE marketer?
…THE sales person?
…THE blogger?
…THE [_ _ _ _ _ _ _]?
There is a BBQ rib chain in the U.S. that bills themselves as “A Place for Ribs.”* …
