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In a day and age of rapid commoditization and “me-too” products and services, it’s good to see the pursuit of the authentic product and/or service is alive and well–even in Hollywood.
In a previous blog post, “Pursuit of the Authentic”, I noted that people are hungry for the authentic and…
Continue reading "Pursuit of the Authentic: Hollywood Style"Tags: authentic_marketing, Botox, differentiation, incrementalism, Paul_Barsch, pursuit_of_authentic
Posted at: 7:43 am in Featured Posts, Product and Services Management, Product and Services Marketing | Permalink | Comments (3) | Trackbacks (829)
A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves’ teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al Yeganeh’s seafood soup sells for $30 a quart. What gives and what do all these examples have in common…?
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Tags: authenticity, Innovation, passion in marketing, Pricing, pursuit_of_authentic
Posted at: 6:59 am in Customer Relationships, Featured Posts, Pricing, Product and Services Management, Product and Services Marketing | Permalink | Comments (9) | Trackbacks (829)
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