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MarketingProfs Daily Fix Blog
There’s been some heated discussion lately about licensing of public relations people.
I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) making a push to have PR pros be licensed. (Will we have to be leashed and get rabies shots, too?)
The story also q…
Continue reading "License and Registration, Please"In my youth, in the days before we males were rescued and transformed by feminism, it was popular among us boys to say the following about women: “You can’t live with them, and you can’t live without them.” The same can be said about proposals. Whether we work for the (Wo)Man or ourselves, proposals…
Continue reading "The Dirty Little Secret about Proposals"Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn’t grow or at best grows slowly. But how do…
Continue reading "Business Without Trust is Bad Business"