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This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy Beal and Marty Weintraub.
I kicked off the panel …
Continue reading "The Future of Public Relations"When I graduated from college in 2007, I didn’t really have a job plan. Contrary to my extreme OCD notion to plan everything, I just knew I wanted to use my public relations and marketing degree. I was 21 years old and ready to take on the business world – build relationships, find contacts and…
Continue reading "Look Beyond The 9-5: Job Versus Career"At the recent Social South conference, held in Birmingham, Alabama, Kellye Crane and I held a Public Relations 2.0 (The New PR = People Relations) conversation session and one of the questions we asked was “Are there any PR advantages to new media channels (vs. traditional media)?”
One of the area…
Continue reading "What Is ‘Journalistic Integrity’ In a Social Media World?"Calling all marketing and PR professionals. Here’s a story you should have something to say about. Please watch the video below.
Summary: Franchise pizza chain Papa Johns loses control of a Washington-based franchise who calls Cleveland Cavs star Lebron James a “crybaby” by having t-shirts made th…
Continue reading "Video: Papa Johns vs. Cleveland, a PR Tragedy?"