The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what…
Continue reading "How to Define Public Relations"Posts Tagged ‘Public Relations’
Thursday, January 26, 2012
Wednesday, July 6, 2011
Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the group’s original name, Al-Qaeda Al-Jihad, (The Base of Holy War) was widely known as the abbreviated …
Continue reading "Do You Have a Branding Problem Like Al-Qaeda?"Tuesday, May 17, 2011
Shame on you, Burson-Marsteller!
A complaint too often heard from Public Relations pros is: “We get no respect.”
It’s not hard to see why many in this field feel that way. We often get ignored by the media, with pitches and calls unanswered. Clients think what we do is easy and that all you have to do to get coverage is be goo…
Continue reading "Shame on you, Burson-Marsteller!"Thursday, November 4, 2010
How to Get a Standing Ovation in 4 Easy Steps
A guest post by Parag Prasad, an award-winning business coach and speaker.
When I was in college, there was one professor that everyone loved. As well as teaching his subject with confidence and clarity, he would end each lecture with a joke or story that would completely captivate his audience…
Continue reading "How to Get a Standing Ovation in 4 Easy Steps"Friday, March 26, 2010
Punchlines: What Marketing Can Learn From Comedy
“Jokes are America’s contribution to literature,” according to business coach and comedian Tim Davis, the luncheon keynote speaker at the 2010 Small Business Tech Summit in New York. His presentation “Stand-Up Comedy Techniques to Increase Sales” was highlighted recently in The Wall Street…
Continue reading "Punchlines: What Marketing Can Learn From Comedy"Friday, March 5, 2010
‘Entitled’ Gen Y: How They Add to the Integrated Hybrid
What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.
So, why should you want Gen Y …
Continue reading "‘Entitled’ Gen Y: How They Add to the Integrated Hybrid"Thursday, February 4, 2010
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example:
Know who you’re pitching and what they’re after
Tailor your pitch
Don’t bcc a “mailing list” of pitch recipients (pitchees?)
Don’t pitch journalists when they’re…
